> Yotpo Subscriptions embeds widgets and sets cookies for recurring orders. How it handles data under the GDPR and how to deploy it with consent.
>
> Canonical: https://www.flowconsent.com/en/services/ecommerce/yotpo-subscriptions

E-commerce

# Yotpo Subscriptions

Preferences · [Official website](https://www.yotpo.com/platform/subscriptions/)

Yotpo Subscriptions is an e commerce tool that powers recurring product subscriptions, embedding widgets that can set functional and marketing cookies and share data with Yotpo.

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At a glance

- Category

  [E-commerce](https://www.flowconsent.com/en/services/ecommerce)

- Consent

  Preferences

- Prior consent

  Required

- Documented cookies

  2

- Third-party domains

  3

- Servers

  United States and Israel (Yotpo Ltd)

Overview

## What does Yotpo Subscriptions do?

## **What it is**

Yotpo Subscriptions is part of the Yotpo e commerce marketing suite and lets online stores offer products on a recurring subscription basis. It embeds widgets on product and checkout pages and connects to your store backend to manage repeat orders. Yotpo operates from the United States with research and development in Israel.

## **Cookies and data it collects**

The subscription widgets can set functional cookies needed to manage a subscription selection and analytics or marketing cookies that measure performance and support remarketing. Yotpo processes the customer details, subscription preferences and order history needed to run recurring billing. The marketing and analytics cookies are non essential.

## **GDPR and ePrivacy implications**

Cookies strictly needed to set up a subscription can be treated as necessary, but analytics and marketing cookies require consent under Article 5(3) of the ePrivacy Directive. The customer and subscription data is personal data under the GDPR, and Yotpo typically acts as your processor.

## **Consent requirements**

Obtain consent before non essential Yotpo cookies are set, and clearly explain the subscription terms and the data you process to manage them. Marketing and remarketing features in particular should only run after the visitor opts in.

## **Data transfers**

Yotpo processes data in the United States, with development in Israel which benefits from an EU adequacy decision. United States processing relies on the EU US Data Privacy Framework or Standard Contractual Clauses, which you should confirm in the Yotpo data processing agreement.

## **Practical compliance steps**

Gate non essential cookies behind consent, sign the Yotpo data processing agreement, and document the subscription data, the cookies and the United States transfer. Give subscribers clear information about renewals, cancellation and how their data is used.

Compliance

## Yotpo Subscriptions and the GDPR

Yotpo Subscriptions is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

- Legal basis

  Consent under Article 6(1)(a) GDPR for marketing and analytics cookies; contract for managing the subscription

- Risk level

  medium

- Applicable regulations

  GDPR, ePrivacy Directive

### Impact assessment (DPIA)

A DPIA is advisable where Yotpo Subscriptions is combined with extensive marketing or profiling of subscribers. Assess the marketing cookies, the subscription data and the United States transfer.

### Sample text for your banner

> We use Yotpo Subscriptions to offer recurring orders. It can set marketing and analytics cookies and share data with Yotpo. Non essential cookies load only if you accept.

Cookies and trackers

## What Yotpo Subscriptions sets and contacts

- Tracking method

  Embedded subscriptions and marketing widget with functional and analytics cookies

- Server location

  United States and Israel (Yotpo Ltd)

- Data transferred outside the EU

  Yotpo operates from the United States with research in Israel. Israel benefits from an EU adequacy decision, but data processed in the United States relies on the EU US Data Privacy Framework or Standard Contractual Clauses.

### Cookies set (2)

| Name           | Type               | Duration | Purpose                                                                                |
| -------------- | ------------------ | -------- | -------------------------------------------------------------------------------------- |
| \_yotpo\_pixel | Advertising        | 1 year   | Tracks engagement with Yotpo widgets to support measurement and remarketing.           |
| yotpo\_session | Strictly necessary | Session  | Maintains the state of the subscription widget while the customer configures an order. |

### Third-party domains contacted (3)

- `yotpo.com`
- `staticw2.yotpo.com`
- `api.yotpo.com`

Questions

## Frequently asked questions about Yotpo Subscriptions

Can't find your question? Write to us, we answer fast.

[Write to us](https://www.flowconsent.com/en/demo)

### Does Yotpo Subscriptions set cookies?

Yes, it can set functional cookies needed to manage a subscription selection and analytics or marketing cookies that measure performance and support remarketing. The latter are non essential.

### Do I need consent?

You need consent for the analytics and marketing cookies, while cookies strictly needed to set up a subscription the user is creating can be treated as necessary.

### What is the legal basis?

Managing the subscription relies on contract, while analytics and marketing cookies require consent under Article 6(1)(a) and the ePrivacy rules.

### Does it transfer data outside the EEA?

Yotpo processes data in the United States, with development in Israel which has an EU adequacy decision. US processing relies on the EU US Data Privacy Framework or Standard Contractual Clauses.

### Do I need a DPIA?

Consider a DPIA where subscriptions are combined with extensive marketing or profiling. Assess the marketing cookies, the subscription data and the transfer.

### How do I deploy it compliantly?

Gate non essential cookies behind consent, sign the data processing agreement, explain subscription terms clearly and document the cookies and transfers.

### Are there alternatives?

Other subscription and recurring billing tools exist, including European options. Choose based on data location, integration and the marketing features you need.

### How do I update my cookie policy?

List the functional, analytics and marketing cookies Yotpo Subscriptions sets, with purpose and duration, state that non essential cookies load only after consent and disclose the United States transfer.

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