> StrutFit adds AI sizing and virtual try-on to footwear and apparel stores: what it does on product pages, the data it handles and GDPR consent points.
>
> Canonical: https://www.flowconsent.com/en/services/ecommerce/strutfit

E-commerce

# StrutFit

Preferences · [Official website](https://www.strut.fit)

StrutFit is a fit technology for footwear and apparel retailers that adds AI size recommendations, virtual try-on and product discovery to product pages. Shoppers get a suggested size before buying, which aims to reduce returns. The widget processes data about the shopper and their measurements, so its use should be explained and, where it tracks visitors, consented to.

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At a glance

- Category

  [E-commerce](https://www.flowconsent.com/en/services/ecommerce)

- Consent

  Preferences

- Prior consent

  Required

- Documented cookies

  0

Compliance

## StrutFit and the GDPR

StrutFit is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What StrutFit sets and contacts

The cookies of StrutFit are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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Same category

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