> Prime AI provides size finders and device recognition tools for online retailers. Learn what its scripts collect and how GDPR consent applies.
>
> Canonical: https://www.flowconsent.com/en/services/ecommerce/prime-ai

E-commerce

# Prime AI

Marketing · [Official website](https://www.primeai.co.uk)

Prime AI is a company offering AI tools for online retailers, including size finders for clothing, shoes and bras, refund abuse prevention and a persistent device ID API. Its widgets and scripts collect shopper inputs and device signals to recognize returning devices, which involves personal data and usually requires consent.

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At a glance

- Category

  [E-commerce](https://www.flowconsent.com/en/services/ecommerce)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Prime AI and the GDPR

Prime AI is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Prime AI sets and contacts

The cookies of Prime AI are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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