> How to use the Digital Showroom store builder under the GDPR: cookies set, consent for analytics, transfers to India and practical steps for EU merchants.
>
> Canonical: https://www.flowconsent.com/en/services/ecommerce/digital-showroom

E-commerce

# Digital Showroom

Preferences · [Official website](https://digitalshowroom.in)

Digital Showroom is an Indian platform that lets merchants build an online store and catalogue. It sets functional cookies for the storefront and can add analytics and marketing cookies, and because it is operated from India it raises both consent and international data transfer questions under the GDPR.

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At a glance

- Category

  [E-commerce](https://www.flowconsent.com/en/services/ecommerce)

- Consent

  Preferences

- Prior consent

  Required

- Documented cookies

  4

- Third-party domains

  2

- Servers

  India

Overview

## What does Digital Showroom do?

## What Digital Showroom is

Digital Showroom is an online store and catalogue builder, developed in India, that lets small businesses and merchants sell products through a hosted storefront. It powers the shop pages, cart, and checkout, and can layer analytics and marketing features on top to help merchants understand and reach their customers.

## What data and cookies Digital Showroom collects

The platform sets functional cookies needed to run the storefront and keep a cart, and depending on configuration it adds analytics or marketing cookies that record browsing and support remarketing. It processes customer details entered during a purchase along with device and usage data, all of which can be personal data under the GDPR.

## GDPR, ePrivacy and data transfers

Functional storefront cookies are exempt under Article 5(3) ePrivacy, but analytics and marketing cookies require prior consent. Because Digital Showroom is operated from India, a country without an EU adequacy decision, using it sends personal data to a third country and you must put Standard Contractual Clauses and a transfer impact assessment in place.

## Consent requirements

Load only the strictly necessary storefront cookies by default and gate analytics and marketing cookies behind a consent banner. Make sure consent is collected before any non essential tag fires, and offer an easy way to withdraw it. Document the categories you present to visitors.

## Practical compliance steps

Sign a data processing agreement that includes the Standard Contractual Clauses, run a transfer impact assessment for the India transfer, and disclose both the cookies and the transfer in your privacy and cookie policies. Set retention limits for customer and analytics data and review the configuration as the platform evolves.

Compliance

## Digital Showroom and the GDPR

Digital Showroom is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

- Legal basis

  Contract under Article 6(1)(b) for store functionality and consent under Article 6(1)(a) plus Article 5(3) ePrivacy for analytics and marketing cookies

- Risk level

  medium

- Applicable regulations

  GDPR, ePrivacy Directive

### Impact assessment (DPIA)

Because Digital Showroom transfers personal data to India and can profile customers for marketing, a transfer impact assessment is required and a DPIA is advisable where it processes significant volumes of customer data. Document the safeguards and the necessity of the transfer.

### Sample text for your banner

> We use Digital Showroom to run our online store. Analytics and marketing cookies, including transfers to India, are only used if you accept them.

Cookies and trackers

## What Digital Showroom sets and contacts

- Tracking method

  Functional storefront cookies plus optional analytics and marketing cookies

- Server location

  India

- Data transferred outside the EU

  Operated from India, which does not benefit from an EU adequacy decision. Transfers rely on Standard Contractual Clauses with a transfer impact assessment.

### Cookies set (4)

| Name          | Type       | Duration | Purpose                                                       |
| ------------- | ---------- | -------- | ------------------------------------------------------------- |
| ds\_cart      | Functional | Session  | Keeps the shopping cart and storefront session during a visit |
| ds\_pref      | Functional | 6 months | Remembers store preferences such as language or region        |
| ds\_analytics | Analytics  | 1 year   | Measures how visitors browse the store                        |
| ds\_mkt       | Marketing  | 90 days  | Supports remarketing and campaign attribution                 |

### Third-party domains contacted (2)

- `digitalshowroom.app`
- `dotpe.in`

Questions

## Frequently asked questions about Digital Showroom

Can't find your question? Write to us, we answer fast.

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### What cookies does Digital Showroom set?

It sets functional cookies for the storefront and cart, and depending on configuration analytics and marketing cookies that track browsing and support remarketing. Only the storefront cookies are strictly necessary.

### Is consent required for Digital Showroom?

The functional storefront cookies are exempt under Article 5(3) ePrivacy, but the analytics and marketing cookies require prior consent. They must stay blocked until the visitor accepts the relevant category.

### What is the legal basis for Digital Showroom?

Running the store relies on performance of a contract under Article 6(1)(b), while analytics and marketing cookies rely on consent under Article 6(1)(a) of the GDPR and Article 5(3) ePrivacy.

### Does Digital Showroom transfer data to a third country?

Yes. Digital Showroom is operated from India, which has no EU adequacy decision, so personal data is transferred to a third country. You need Standard Contractual Clauses and a transfer impact assessment, and you must disclose the transfer.

### Is a DPIA needed for Digital Showroom?

A transfer impact assessment is required because of the India transfer, and a DPIA is advisable where the store processes significant volumes of customer data or profiles customers for marketing.

### How do I implement Digital Showroom compliantly?

Block non essential cookies until consent, sign a data processing agreement with the SCCs, complete a transfer impact assessment, and disclose the cookies and the India transfer in your policies. Set retention limits for customer data.

### Are there alternatives to Digital Showroom?

EU hosted store builders can avoid the international transfer entirely and simplify compliance. Any platform that adds analytics or marketing cookies still requires consent for those purposes.

### How do I update my cookie policy for Digital Showroom?

List the functional, analytics, and marketing cookies with their purpose and duration, state that data is transferred to India, and name the safeguard you rely on. Keep the entry current as the platform changes.

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