> Darwin Pricing adjusts online store discounts by visitor location: how it works on an e-commerce site and what to check for cookies and GDPR consent.
>
> Canonical: https://www.flowconsent.com/en/services/ecommerce/darwin-pricing

E-commerce

# Darwin Pricing

Preferences · [Official website](https://www.darwinpricing.com)

Darwin Pricing is a dynamic pricing tool for online stores that adjusts discounts and coupon offers according to the visitor's location and market conditions. It is installed on e-commerce sites through a script or platform app. Because it relies on geolocating visitors, typically from their IP address, its use involves processing personal data.

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At a glance

- Category

  [E-commerce](https://www.flowconsent.com/en/services/ecommerce)

- Consent

  Preferences

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Darwin Pricing and the GDPR

Darwin Pricing is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Darwin Pricing sets and contacts

The cookies of Darwin Pricing are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

Same category

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