> How ChannelAdvisor processes order and customer data, GDPR considerations for marketplace integrations, US transfers, retention and compliance steps. > > Canonical: https://www.flowconsent.com/en/services/ecommerce/channeladvisor E-commerce # ChannelAdvisor Unclassified ChannelAdvisor (now part of CommerceHub) is a US based e-commerce channel management platform that connects retailers and brands to over 350 marketplaces, search engines and social platforms (Amazon, eBay, Walmart, Google Shopping, Facebook). It synchronises product catalogues, orders, inventory and pricing across channels. Although ChannelAdvisor itself does not place cookies on consumer websites, it processes order data including customer names, addresses and emails, making it a critical GDPR processor for European retailers. [Block ChannelAdvisor until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=ecommerce) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [E-commerce](https://www.flowconsent.com/en/services/ecommerce) - Consent Unclassified - Prior consent Not required - Documented cookies 1 - Third-party domains 3 - Servers United States (CommerceHub, formerly ChannelAdvisor) with EU sub-processors Overview ## What does ChannelAdvisor do? ## **What ChannelAdvisor is and how it works** ChannelAdvisor is an e-commerce channel management platform originally founded in 2001 and now part of CommerceHub (US). It is used by retailers and brands to list products on over 350 channels (Amazon, eBay, Walmart, Cdiscount, Bol.com, Zalando, ManoMano, Otto, Otto Market, Decathlon Market, Google Shopping, Meta Shops and many more) and to synchronise inventory, pricing, orders and returns. Retailers connect their PIM and ERP to ChannelAdvisor, which then translates the catalogue to each marketplace specific format. ## **What data ChannelAdvisor processes** For each order placed on a connected marketplace, ChannelAdvisor receives the customer's billing and shipping address, name, email (where shared by the marketplace), phone number, order line items, total amount, and status updates. Payment card data is NOT routed through ChannelAdvisor (the marketplace handles payment). Returns, complaints and reviews can also flow through ChannelAdvisor when those marketplace features are enabled. The platform does not place cookies on consumer websites. ## **GDPR implications** ChannelAdvisor is a processor of customer order data under GDPR. The retailer is the controller for its own customer relationships, although marketplaces also act as controllers for the same data (joint controllership scenarios). The retailer must sign the ChannelAdvisor DPA, document the data flow in its record of processing activities, and inform customers of the channel arrangement in its privacy notice. Each marketplace has its own privacy terms that complement (not replace) the retailer obligations. ## **Consent and lawful basis** Order fulfilment is based on contract performance (Art. 6(1)(b) GDPR), with no need for consent. Marketing communications to marketplace customers require separate consent (Art. 6(1)(a)), which is often hard to obtain because the marketplace, not the retailer, owns the customer relationship. Many marketplaces explicitly prohibit using customer data for direct marketing outside the marketplace, regardless of GDPR. ## **Data transfers to the United States** ChannelAdvisor / CommerceHub is US headquartered and operates primarily in the United States. Order data from EU customers therefore flows to the US, where it is processed under Standard Contractual Clauses and the EU, US Data Privacy Framework. Run a Transfer Impact Assessment, document the data flow and consider whether minimising the data sent (e.g. no phone number when not required for delivery) is feasible. ## **Practical compliance steps** Sign the ChannelAdvisor / CommerceHub DPA, document the multi party data flow (customer, marketplace, ChannelAdvisor, retailer) in your record of processing activities, run a Transfer Impact Assessment for US transfer, inform customers of the channel arrangement in your privacy notice, respect each marketplace's data usage restrictions, set retention to match your warranty and tax obligations, and avoid bulk marketing emails to marketplace customers without explicit consent. Compliance ## ChannelAdvisor and the GDPR - Legal basis Contract performance (Art. 6(1)(b) GDPR) for order processing and marketplace listings; legitimate interest (Art. 6(1)(f)) for marketplace analytics - Risk level medium - Applicable regulations GDPR, PCI DSS where payment data is handled, US export controls for products listed ### Impact assessment (DPIA) ChannelAdvisor processes customer order data forwarded from marketplaces: name, billing and shipping address, email address (when shared by the marketplace), phone number, order details, payment status (without card data), return reasons and product reviews. Key DPIA considerations: (1) the data flow is marketplace, ChannelAdvisor, retailer, with each step requiring its own controller, processor analysis; (2) different marketplaces have different data sharing rules (eBay shares more, Amazon shares less); (3) US hosting requires SCCs and a Transfer Impact Assessment; (4) inventory and pricing data is not personal but the order graph reveals purchasing patterns; (5) integration with email marketing through ChannelAdvisor connectors creates additional consent obligations. ### Sample text for your banner > We use ChannelAdvisor to manage product listings and orders across marketplaces. When you purchase on a marketplace (Amazon, eBay, Cdiscount, etc.), your order data is shared with us through ChannelAdvisor servers in the United States to fulfil the order. Refer to our privacy notice for details on the legal basis and transfer mechanism. Cookies and trackers ## What ChannelAdvisor sets and contacts - Tracking method Server side e-commerce platform connecting retailers to marketplaces (no front end widget) - Server location United States (CommerceHub, formerly ChannelAdvisor) with EU sub-processors - Data transferred outside the EU ChannelAdvisor is now part of CommerceHub, a US headquartered company. Hosting is primarily in the United States with some regional sub-processors in the EU. Transfers rely on Standard Contractual Clauses and the EU, US Data Privacy Framework. ### Cookies set (1) | Name | Type | Duration | Purpose | | ------------ | ------------------ | -------- | ------------------------------------------------------------------------------------------- | | ASPSESSIONID | Strictly Necessary | Session | Web app session cookie used to maintain the authenticated retailer user state during login. | ### Third-party domains contacted (3) - `channeladvisor.com` - `commercehub.com` - `api.channeladvisor.com` Questions ## Frequently asked questions about ChannelAdvisor Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Does ChannelAdvisor set cookies on visitor browsers? No. ChannelAdvisor is an enterprise back office platform that connects retailers to marketplaces; it does not place tracking widgets on customer or consumer websites. The ChannelAdvisor web app sets session cookies only for authenticated retailer users. ### Is consent required to use ChannelAdvisor? Not for the order fulfilment flow, which is based on contract performance (Art. 6(1)(b) GDPR). However, marketing communications to marketplace customers do require consent (Art. 6(1)(a)) AND must comply with the marketplace data usage restrictions. ### What is the legal basis for processing order data? Contract performance (Art. 6(1)(b) GDPR) for order fulfilment. Each marketplace also has its own basis as a controller for the customer relationship. The retailer should document the joint controllership analysis in its record of processing activities. ### Does ChannelAdvisor transfer data to the United States? Yes. ChannelAdvisor / CommerceHub is US headquartered and operates primarily on US infrastructure. Order data from EU customers therefore flows to the US under Standard Contractual Clauses and the EU, US Data Privacy Framework. ### Do I need a DPIA for ChannelAdvisor? A DPIA is recommended for large retailers with significant marketplace volumes and high data flow complexity. For smaller deployments, a documented assessment of the multi party flow (marketplace, ChannelAdvisor, retailer) is usually sufficient. ### How do I implement ChannelAdvisor in a GDPR compliant way? Sign the ChannelAdvisor / CommerceHub DPA, document the multi party flow in your record of processing activities, run a Transfer Impact Assessment for US transfers, inform customers of the channel arrangement in your privacy notice, respect each marketplace's data restrictions, and set retention to align with warranty and tax requirements. ### What are alternatives to ChannelAdvisor? EU based or EU residency capable alternatives include Lengow (France), Productsup (Germany), GoDataFeed and Mirakl Connect (France). For multi marketplace inventory and PIM, Akeneo (France) and Pimcore (Austria) cover different parts of the puzzle. ### How should my privacy notice describe ChannelAdvisor? State that ChannelAdvisor / CommerceHub is the processor for marketplace channel management, the categories of personal data flowing through (name, addresses, email, phone, order details), the legal basis (contract performance), the US hosting and transfer mechanism (SCCs, Data Privacy Framework), and that the marketplace is the primary point of contact for the customer relationship. Same category ## More services: E-commerce [See the whole category](https://www.flowconsent.com/en/services/ecommerce) ### [CIMcloud](https://www.flowconsent.com/en/services/ecommerce/cimcloud) [CIMcloud is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. 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