> How to use Unblu Virtual Agent under the GDPR: cookies set, consent for non essential storage, Swiss hosting and adequacy, and practical compliance steps.
>
> Canonical: https://www.flowconsent.com/en/services/customer-support/unblu-virtual-agent

Customer support

# Unblu Virtual Agent

Preferences · [Official website](https://www.unblu.com)

Unblu Virtual Agent is a Swiss conversational platform used mainly by banks and financial institutions to add secure chat, co browsing, and virtual assistants to their websites. It sets cookies and processes conversation data in Switzerland, which benefits from an EU adequacy decision, so transfers are straightforward but consent still applies to non essential cookies.

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At a glance

- Category

  [Customer support](https://www.flowconsent.com/en/services/customer-support)

- Consent

  Preferences

- Prior consent

  Required

- Documented cookies

  3

- Third-party domains

  2

- Servers

  Switzerland

Overview

## What does Unblu Virtual Agent do?

## What Unblu Virtual Agent is

Unblu Virtual Agent is part of the Unblu conversational platform, developed in Switzerland and used by banks, insurers, and other regulated businesses to offer secure chat, virtual assistants, and co browsing. It places a conversation widget on the website and is built for high security and compliance requirements.

## What data and cookies Unblu collects

Unblu sets cookies and uses browser storage to keep a conversation session and route the visitor to the right agent or assistant, and it may record the conversation and co browsing activity. In a banking context the data can be sensitive, including account related questions, and is personal data under the GDPR.

## GDPR, ePrivacy and transfers

Loading the widget and setting non essential cookies require consent under Article 5(3) ePrivacy, while strictly necessary session storage for a conversation the visitor started can be exempt. Unblu is hosted in Switzerland, which the EU recognises as providing adequate protection, so transfers to Switzerland do not need additional safeguards such as Standard Contractual Clauses.

## Consent and sensitive data

Gate any non essential cookies behind consent and avoid loading the full widget before the visitor engages. Because conversations may touch on financial or other sensitive matters, be transparent about recording, restrict who can access transcripts, and apply data minimisation.

## Practical compliance steps

Sign a data processing agreement, confirm Swiss hosting and the adequacy basis, and document the lawful bases for the conversation and any recording. List the Unblu cookies, set a retention period for transcripts and co browsing data, and ensure strong access controls given the sensitivity of the context.

Compliance

## Unblu Virtual Agent and the GDPR

Unblu Virtual Agent is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

- Legal basis

  Contract and legitimate interest under Article 6(1)(b) and (f) GDPR for the conversation, with consent under Article 6(1)(a) plus Article 5(3) ePrivacy for non essential cookies

- Risk level

  medium

- Applicable regulations

  GDPR, ePrivacy Directive, Swiss FADP

### Impact assessment (DPIA)

A DPIA is advisable where Unblu is used for financial or other sensitive conversations, co browsing, or recording, even though Swiss hosting benefits from adequacy. Assess the sensitivity of the data, the recording, and the access controls.

### Sample text for your banner

> We use Unblu to provide secure chat and virtual assistance, hosted in Switzerland. Non essential cookies are only set if you accept them, and conversations may be recorded to handle your request.

Cookies and trackers

## What Unblu Virtual Agent sets and contacts

- Tracking method

  Conversational widget with cookies and browser storage

- Server location

  Switzerland

### Cookies set (3)

| Name             | Type       | Duration | Purpose                                                   |
| ---------------- | ---------- | -------- | --------------------------------------------------------- |
| unblu\_session   | Functional | Session  | Maintains the secure conversation session and routing     |
| unblu\_visitor   | Functional | 6 months | Recognises a returning visitor to continue a conversation |
| unblu\_analytics | Analytics  | 1 year   | Measures how visitors use the conversation widget         |

### Third-party domains contacted (2)

- `unblu.com`
- `unblu.cloud`

Questions

## Frequently asked questions about Unblu Virtual Agent

Can't find your question? Write to us, we answer fast.

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### What cookies does Unblu set?

Unblu sets a functional session cookie to keep the secure conversation and routing, may set a cookie to recognise a returning visitor, and can add an analytics cookie. Only the session storage is strictly necessary.

### Is consent required for Unblu?

Strictly necessary session storage for a conversation the visitor started can be exempt, but non essential cookies such as analytics require prior consent and should stay blocked until the visitor accepts.

### What is the legal basis for Unblu?

The conversation can rely on contract or legitimate interest under Article 6(1)(b) and (f), while non essential cookies rely on consent under Article 6(1)(a) and Article 5(3) ePrivacy. Recording needs its own clear basis.

### Does Unblu transfer data outside the EU?

Unblu is hosted in Switzerland, which the EU recognises as providing adequate protection, so transfers to Switzerland do not require Standard Contractual Clauses. Confirm the hosting location in your agreement.

### Is a DPIA needed for Unblu?

A DPIA is advisable where Unblu handles financial or sensitive conversations, co browsing, or recording. Assess the sensitivity of the data, the recording, and the access controls even though Swiss hosting benefits from adequacy.

### How do I implement Unblu compliantly?

Gate non essential cookies behind consent, be transparent about recording, sign a data processing agreement, document the lawful bases, set retention for transcripts and co browsing data, and apply strong access controls.

### Are there alternatives to Unblu?

Other EU or Swiss hosted secure chat and virtual assistant platforms offer comparable features. Whatever you choose, consent applies to non essential cookies and sensitive conversation data needs careful handling.

### How do I update my cookie policy for Unblu?

List the Unblu session and analytics cookies with their purpose and duration, note that data is hosted in Switzerland under adequacy, and explain that conversations may be recorded. Update the entry when features change.

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