> Funding Choices is Google's consent messaging tool for publishers using AdSense or Ad Manager. Learn how it collects GDPR consent and stores choices.
>
> Canonical: https://www.flowconsent.com/en/services/consent-management/funding-choices

Consent management

# Funding Choices

Essential

Funding Choices is Google's tool for showing consent and other messages to website visitors, now part of the Privacy & messaging section of AdSense, Ad Manager and AdMob. Publishers use it to collect GDPR consent for ads, often with the IAB TCF framework, and to show ad blocking recovery messages. It stores visitors' choices so they are respected on later visits.

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At a glance

- Category

  [Consent management](https://www.flowconsent.com/en/services/consent-management)

- Consent

  Essential

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Funding Choices and the GDPR

Funding Choices is classified as “Essential”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Funding Choices sets and contacts

The cookies of Funding Choices are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

Same category

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[See the whole category](https://www.flowconsent.com/en/services/consent-management)

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[snigel AdConsent is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. snigel AdConsent supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, snigel AdConsent ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.](https://www.flowconsent.com/en/services/consent-management/snigel-adconsent)

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### [My Agile Privacy](https://www.flowconsent.com/en/services/consent-management/my-agile-privacy)

[My Agile Privacy is a consent management platform (CMP) that helps websites comply with GDPR, CCPA, and global privacy regulations. It provides customizable cookie consent banners, preference centers, and automated compliance scanning. My Agile Privacy manages user consent across tracking technologies, generates compliance reports, and integrates with tag management systems. With geo-targeted policies and TCF 2.0 support, My Agile Privacy ensures worldwide privacy compliance.](https://www.flowconsent.com/en/services/consent-management/my-agile-privacy)

[Essential](https://www.flowconsent.com/en/services/consent-management/my-agile-privacy)

## Make your site compliant today.

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