> Learn how AdRoll CMP System manages cookie consent for GDPR and ePrivacy compliance. TCFv2.0 certified platform for privacy-first advertising. > > Canonical: https://www.flowconsent.com/en/services/consent-management/adroll-cmp-system Consent management # AdRoll CMP System Essential AdRoll CMP System is a TCFv2.0-certified consent management platform built by NextRoll Inc. It displays cookie consent banners on websites, giving visitors clear options to accept or decline tracking cookies used for advertising. The CMP records consent preferences and transmits them to downstream ad partners. It integrates with Google Tag Manager for tag-level consent control. AdRoll CMP is designed for publishers and advertisers who use AdRoll retargeting and need to comply with GDPR, ePrivacy Directive, and CCPA requirements. [Block AdRoll CMP System until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=consent) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Consent management](https://www.flowconsent.com/en/services/consent-management) - Consent Essential - Prior consent Required - Documented cookies 3 - Third-party domains 3 - Servers United States Overview ## What does AdRoll CMP System do? AdRoll CMP System is a consent management platform developed by NextRoll Inc., the company behind the AdRoll advertising and retargeting platform. It provides websites with a TCFv2.0-certified cookie consent banner that enables visitors to make informed decisions about how their personal data is collected and used for advertising purposes. ## **How AdRoll CMP Works** When a visitor lands on a website using AdRoll CMP, the system displays a prominent consent banner that clearly explains what cookies and tracking technologies are in use. Visitors can choose to accept all cookies, decline non-essential cookies, or customise their preferences by category. The CMP records each visitor's consent choice and stores it as a TCF consent string, which is then passed to downstream advertising partners so they can honour the visitor's preferences. The platform integrates with Google Tag Manager (GTM), allowing website owners to control which tags fire based on the visitor's consent status. This ensures that analytics, advertising, and other tracking scripts only execute when proper consent has been granted. ## **Cookies and Tracking Technologies** AdRoll CMP itself sets cookies to store visitor consent preferences. When used alongside AdRoll advertising products, additional cookies are placed for retargeting, audience segmentation, and conversion tracking. The CMP uses JavaScript tags embedded in the website to detect visitor interactions and manage consent state. First-party cookies store consent records, while AdRoll advertising cookies may include third-party cookies for cross-site tracking. ## **GDPR and Privacy Compliance** AdRoll CMP is built to help websites comply with GDPR, the ePrivacy Directive, and CCPA. As a TCFv2.0-approved CMP registered with the IAB Europe, it follows the industry-standard framework for collecting, storing, and transmitting consent signals. The system provides granular consent options that let visitors control specific data processing purposes such as personalised advertising, analytics, and content personalisation. NextRoll Inc. is headquartered in San Francisco, USA, and processes data in the United States. The company participates in the EU-US Data Privacy Framework to provide adequate safeguards for transatlantic data transfers. Website owners using AdRoll CMP should ensure their privacy policy discloses the use of AdRoll services and the associated data transfers to the US. ## **Integration and Configuration** AdRoll CMP can be deployed as a standalone consent tool or as part of a broader AdRoll advertising setup. It supports customisation of banner appearance, consent categories, and language settings. The platform provides a dashboard for monitoring consent rates and managing compliance settings. For websites already using third-party CMPs like ConsentManager.net, AdRoll offers integration guidance to ensure consent signals are properly shared with AdRoll advertising tags. Compliance ## AdRoll CMP System and the GDPR AdRoll CMP System is classified as “Essential”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent - Risk level medium - Applicable regulations GDPR, ePrivacy Directive, CCPA ### Impact assessment (DPIA) AdRoll CMP processes consent signals that qualify as personal data under GDPR. The system records visitor choices and shares consent status with third-party ad partners. A DPIA should assess the scope of data sharing with NextRoll and downstream partners, cookie lifetimes, and cross-border data transfers to the US. Evaluate whether the TCFv2.0 framework provides sufficient transparency for your users. ### Sample text for your banner > We use AdRoll CMP to manage your cookie preferences. This tool records your consent choices and shares them with our advertising partners so they can respect your privacy settings. Data is processed by NextRoll Inc. in the United States under the EU-US Data Privacy Framework. You can change your preferences at any time using the cookie settings link. Cookies and trackers ## What AdRoll CMP System sets and contacts - Tracking method JavaScript tag, cookies - Server location United States - Data transferred outside the EU Data processed in the US by NextRoll Inc. EU-US Data Privacy Framework participant. ### Cookies set (3) | Name | Type | Duration | Purpose | | --------------------------- | ----------- | -------- | ------------------------------------------------------------------------------------------------------ | | \_\_adroll\_consent\_params | first-party | 1 year | Stores visitor consent preferences and TCF consent string for AdRoll advertising services. | | \_\_adroll\_fpc | first-party | 1 year | First-party cookie used by AdRoll to identify unique visitors for retargeting and conversion tracking. | | \_\_ar\_v4 | third-party | 1 year | Tracks visitor activity across sites for targeted advertising and campaign attribution. | ### Third-party domains contacted (3) - `d.adroll.com` - `s.adroll.com` - `app.adroll.com` Questions ## Frequently asked questions about AdRoll CMP System Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What is AdRoll CMP System? AdRoll CMP System is a TCFv2.0-certified consent management platform by NextRoll Inc. that displays cookie consent banners on websites, allowing visitors to accept or decline tracking cookies used for advertising and analytics. ### Does AdRoll CMP set cookies? Yes. AdRoll CMP sets first-party cookies to store visitor consent preferences. When used with AdRoll advertising products, additional cookies are placed for retargeting, audience segmentation, and conversion tracking. ### Is AdRoll CMP GDPR compliant? AdRoll CMP is designed for GDPR, ePrivacy Directive, and CCPA compliance. It is registered with IAB Europe as a TCFv2.0-approved CMP and follows the industry-standard framework for collecting and transmitting consent signals. ### Where does AdRoll process data? AdRoll CMP is operated by NextRoll Inc., headquartered in San Francisco, USA. Data is processed in the United States. NextRoll participates in the EU-US Data Privacy Framework to provide safeguards for transatlantic data transfers. ### Does AdRoll CMP work with Google Tag Manager? Yes. AdRoll CMP integrates with Google Tag Manager, allowing website owners to control which tags fire based on the visitor consent status. This ensures scripts only execute when proper consent has been granted. ### What is the TCFv2.0 framework? The IAB Europe Transparency and Consent Framework v2.0 is an industry standard for collecting, storing, and transmitting consumer consent. AdRoll CMP is a registered TCFv2.0 CMP that generates standardised consent strings shared with advertising partners. ### Can visitors customise their consent preferences? Yes. AdRoll CMP offers granular consent options letting visitors control specific data processing purposes such as personalised advertising, analytics, and content personalisation, rather than a simple accept-all or reject-all choice. ### Do I need consent to use AdRoll CMP? The CMP banner itself is classified as strictly necessary for managing consent and does not require prior consent. However, the advertising and tracking cookies managed by AdRoll do require explicit visitor consent under GDPR and the ePrivacy Directive. Same category ## More services: Consent management [See the whole category](https://www.flowconsent.com/en/services/consent-management) ### [Commanders Act TrustCommander](https://www.flowconsent.com/en/services/consent-management/commanders-act-trustcommander) [Commanders Act TrustCommander is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. Commanders Act TrustCommander supports modern development practices and scales with growing business needs. 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