> How Adobe Portfolio uses Adobe Analytics, Audience Manager and Target on published sites, what cookies it sets, and how to comply with GDPR and ePrivacy. > > Canonical: https://www.flowconsent.com/en/services/cms/adobe-portfolio CMS # Adobe Portfolio Analytics · [Official website](https://portfolio.adobe.com) Portfolio website builder included with Adobe Creative Cloud that injects Adobe Analytics and Audience Manager tags on published sites. [Block Adobe Portfolio until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=cms) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [CMS](https://www.flowconsent.com/en/services/cms) - Consent Analytics - Prior consent Required - Documented cookies 6 - Third-party domains 8 - Servers United States (Adobe Inc.), global Amazon CloudFront CDN Overview ## What does Adobe Portfolio do? ## **What Adobe Portfolio is and what it does** Adobe Portfolio is a portfolio website builder bundled with every Adobe Creative Cloud subscription. It lets photographers, designers and illustrators publish responsive portfolio sites that sync with Behance projects and Lightroom albums. The hosted service is operated by Adobe Inc. from servers in the United States and delivered globally through Amazon CloudFront. Published sites carry a Powered by Adobe Portfolio badge and, by default, embed the Adobe Marketing Cloud measurement stack. ## **Data and cookies collected by Adobe Portfolio** On a published Adobe Portfolio site, Adobe Analytics drops cookies such as s\_cc, s\_sq, s\_vi and s\_fid to identify visitors and reconstruct sessions. Adobe Audience Manager adds aam\_uuid and AAMC\_publishers\_0 for cross site audience segments, and Adobe Target uses the mbox cookie for personalisation tests. The scripts also report IP address, user agent, referrer, pages viewed, clicks and viewport size to omtrdc.net and demdex.net, allowing Adobe to link visitors across other Adobe powered properties. ## **GDPR and ePrivacy implications** Because Adobe Portfolio pages load Adobe Analytics, Audience Manager and Target without any built in consent gate, every visit stores identifiers in the visitor terminal and transfers personal data to Adobe as processor. Under the GDPR this is processing of personal data, and under Art. 5(3) of the ePrivacy Directive (transposed into the German TDDDG and similar national laws) the prior storage and reading of these cookies requires informed consent. The audience profiling layer also raises transparency duties under Art. 13 GDPR. ## **Consent requirements and legal basis** Strictly necessary cookies for serving the portfolio site itself can rely on Art. 6(1)(f) GDPR and the technical exemption of Art. 5(3) ePrivacy, but the Adobe Analytics, Audience Manager and Target cookies cannot. They require freely given, specific, informed and unambiguous opt in consent under Art. 6(1)(a) GDPR before any tag fires. In practice the portfolio owner must place a consent banner in front of the Adobe scripts, block them until acceptance, and offer an equally easy reject option as recommended by the EDPB and the CNIL. ## **Cross border transfers and practical compliance steps** All data collected by the embedded Adobe tags is transferred to Adobe Inc. in the United States and may be processed in other Adobe Experience Cloud regions. Adobe relies on the EU US Data Privacy Framework and Standard Contractual Clauses. The portfolio owner should document the transfer in the Art. 30 record, link to Adobes DPF certification, update the cookie policy with the cookies listed above, deploy a consent platform that blocks omtrdc.net and demdex.net until opt in, and consider disabling Adobe Analytics in the Portfolio dashboard. Compliance ## Adobe Portfolio and the GDPR Adobe Portfolio is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent (Art. 6(1)(a) GDPR) and Art. 5(3) ePrivacy - Risk level high - Applicable regulations GDPR, ePrivacy, German TDDDG, CCPA, LGPD ### Impact assessment (DPIA) A DPIA is advisable when the portfolio site receives large traffic or targets EU minors, because the embedded Adobe Marketing Cloud stack combines analytics, audience segmentation and cross domain identifiers that enable profiling under Art. 35 GDPR. ### Sample text for your banner > We use Adobe Analytics, Adobe Audience Manager and Adobe Target on this Adobe Portfolio site to measure audience and personalise content. These tools set cookies and transfer data to Adobe Inc. in the United States. Click Accept to allow, or Reject to keep only strictly necessary cookies. Cookies and trackers ## What Adobe Portfolio sets and contacts - Tracking method Built in Adobe Analytics and Adobe Audience Manager tags injected on the published portfolio site - Server location United States (Adobe Inc.), global Amazon CloudFront CDN - Data transferred outside the EU Transfers to the United States (Adobe Inc.) with onward sharing inside the Adobe Experience Cloud ### Cookies set (6) | Name | Type | Duration | Purpose | | ------------------- | ------------ | -------- | --------------------------------------------------------------------------------------------------------------------------- | | s\_vi | third\_party | 2 years | Adobe Analytics persistent visitor identifier used to recognise the same browser across visits to the Adobe Portfolio site. | | s\_cc | third\_party | session | Adobe Analytics cookie that checks whether cookies are enabled in the browser. | | s\_sq | third\_party | session | Adobe Analytics cookie that stores the previous link clicked, used for ClickMap and link tracking. | | aam\_uuid | third\_party | 6 months | Adobe Audience Manager unique identifier used to build cross site audience segments. | | AAMC\_publishers\_0 | third\_party | 1 year | Adobe Audience Manager cookie that supports synchronisation of the audience identifier with publisher domains. | | mbox | third\_party | 2 years | Adobe Target cookie that stores test and personalisation experience assignments for the visitor. | ### Third-party domains contacted (8) - `myportfolio.com` - `cdn.myportfolio.com` - `assets.myportfolio.com` - `adobe.com` - `behance.net` - `omtrdc.net` - `demdex.net` - `everesttech.net` Questions ## Frequently asked questions about Adobe Portfolio Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Which cookies and identifiers does Adobe Portfolio set? By default it loads Adobe Analytics (s\_cc, s\_sq, s\_vi, s\_fid), Adobe Audience Manager (aam\_uuid, AAMC\_publishers\_0) and Adobe Target (mbox). Exact names depend on the Marketing Cloud configuration of the account. ### Is consent required before loading Adobe Portfolio scripts? Yes. The Adobe Analytics, Audience Manager and Target tags are not strictly necessary, so under Art. 5(3) ePrivacy and the GDPR they need prior, freely given opt in consent before they fire on the visitor browser. ### What is the legal basis for processing? Consent under Art. 6(1)(a) GDPR for the embedded Adobe tags. Strictly necessary cookies for serving the static portfolio can rely on legitimate interest (Art. 6(1)(f)) and the technical exemption of Art. 5(3) ePrivacy. ### Does Adobe Portfolio transfer data outside the EU? Yes. Data is sent to Adobe Inc. in the United States and may be processed in other Adobe Experience Cloud regions. Adobe relies on the EU US Data Privacy Framework and on Standard Contractual Clauses for covered transfers. ### Do I need a DPIA for an Adobe Portfolio site? A DPIA is advisable when the site receives large traffic, addresses EU minors, or hosts sensitive creative content, because the Adobe stack combines analytics, audience segments and personalisation that enable profiling under Art. 35 GDPR. ### How do I implement Adobe Portfolio compliantly? Deploy a consent management platform that blocks omtrdc.net and demdex.net until opt in, disable Adobe Analytics in the Portfolio dashboard when measurement is not essential, link to Adobe DPF certification, and document the transfer in the Art. 30 record. ### Are there privacy friendlier alternatives to Adobe Portfolio? Yes. Squarespace, Format, Wix, Carbonmade and Cargo offer hosted portfolios. Self hosted Hugo or Eleventy on Netlify minimises tracking. EU based options include Pixpa and Webnode for creators who prefer European hosting. ### How do I update my cookie policy for Adobe Portfolio? List each Adobe cookie (s\_cc, s\_sq, s\_vi, s\_fid, aam\_uuid, AAMC\_publishers\_0, mbox) with purpose, duration and provider. Identify Adobe Inc. as recipient, note the United States transfer, and link to the Adobe privacy centre. Same category ## More services: CMS [See the whole category](https://www.flowconsent.com/en/services/cms) ### [Crocoblock JetElements](https://www.flowconsent.com/en/services/cms/crocoblock-jetelements) [Crocoblock JetElements is a digital analytics solution that helps businesses measure and understand their online performance through comprehensive data collection and analysis. It provides visitor tracking, behavioral insights, and conversion metrics across websites and applications. Crocoblock JetElements supports custom event tracking, audience segmentation, and automated reporting. With intuitive dashboards and visualization tools, Crocoblock JetElements enables informed decisions that improve.](https://www.flowconsent.com/en/services/cms/crocoblock-jetelements) [CMS](https://www.flowconsent.com/en/services/cms/crocoblock-jetelements) · ### [Furo](https://www.flowconsent.com/en/services/cms/furo) [Furo is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. Furo integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, Furo helps organizations maintain robust websites that meet user expectations and technical requirements.](https://www.flowconsent.com/en/services/cms/furo) [CMS](https://www.flowconsent.com/en/services/cms/furo) · ### [BoidCMS](https://www.flowconsent.com/en/services/cms/boidcms) [BoidCMS is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. BoidCMS integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, BoidCMS helps organizations maintain robust websites that meet user expectations and technical requirements.](https://www.flowconsent.com/en/services/cms/boidcms) [CMS](https://www.flowconsent.com/en/services/cms/boidcms) · ### [Kaira Vogue](https://www.flowconsent.com/en/services/cms/kaira-vogue) [Kaira Vogue is a popular web platform powering millions of websites worldwide, offering a flexible and extensible foundation for building any type of online presence. It provides themes, plugins, and a user-friendly admin interface for developers and non-technical users. Kaira Vogue supports e-commerce, blogging, portfolios, and enterprise websites with robust customization options. With a massive community and continuous updates, Kaira Vogue remains a leading web development choice.](https://www.flowconsent.com/en/services/cms/kaira-vogue) [CMS](https://www.flowconsent.com/en/services/cms/kaira-vogue) · ### [Helix Ultimate](https://www.flowconsent.com/en/services/cms/helix-ultimate) [Helix Ultimate is a popular web platform powering millions of websites worldwide, offering a flexible and extensible foundation for building any type of online presence. It provides themes, plugins, and a user-friendly admin interface for developers and non-technical users. Helix Ultimate supports e-commerce, blogging, portfolios, and enterprise websites with robust customization options. With a massive community and continuous updates, Helix Ultimate remains a leading web development choice.](https://www.flowconsent.com/en/services/cms/helix-ultimate) [CMS](https://www.flowconsent.com/en/services/cms/helix-ultimate) · ### [Genially](https://www.flowconsent.com/en/services/cms/genially) [Genially is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. Genially integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, Genially helps organizations maintain robust websites that meet user expectations and technical requirements.](https://www.flowconsent.com/en/services/cms/genially) [CMS](https://www.flowconsent.com/en/services/cms/genially) ## Make your site compliant today. Free up to 25,000 sessions a month. No credit card, no commitment. [Create my banner](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=general) · [Scan my site](https://www.flowconsent.com/en/scan)