> Measured is a marketing measurement platform based on incrementality testing: what it does with site data and how to handle cookies and GDPR consent.
>
> Canonical: https://www.flowconsent.com/en/services/analytics/measured

Analytics

# Measured

Analytics · [Official website](https://www.measured.com)

Measured is a marketing measurement platform that helps advertisers assess the real contribution of their paid media channels, mainly through incrementality testing. Brands use it to compare channels and adjust their media budgets. When its tracking is connected to a website, visitor and conversion data may be shared with Measured, which calls for consent.

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At a glance

- Category

  [Analytics](https://www.flowconsent.com/en/services/analytics)

- Consent

  Analytics

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Measured and the GDPR

Measured is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Measured sets and contacts

The cookies of Measured are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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