> Marchex provides call tracking and conversation analytics: how its script attributes phone calls to marketing sources and why it needs GDPR consent on a site.
>
> Canonical: https://www.flowconsent.com/en/services/analytics/marchex

Analytics

# Marchex

Analytics

Marchex is a US company that provides call analytics and conversational intelligence for businesses that rely on phone calls. On websites, its tracking script can swap displayed phone numbers to attribute incoming calls to the marketing source, campaign or keyword that brought the visitor. This attribution relies on tracking visitors, which generally requires consent.

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At a glance

- Category

  [Analytics](https://www.flowconsent.com/en/services/analytics)

- Consent

  Analytics

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Marchex and the GDPR

Marchex is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Marchex sets and contacts

The cookies of Marchex are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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