> Lexer is a customer data platform for retail brands: what its website tracking collects, how profiles are built and why it needs GDPR consent on your site.
>
> Canonical: https://www.flowconsent.com/en/services/analytics/lexer

Analytics

# Lexer

Analytics · [Official website](https://www.lexer.io)

Lexer is a customer data platform from Australia aimed mainly at retail brands. It unifies data from online stores, email, point of sale and website behaviour into customer profiles used for segmentation and marketing. Its website tracking collects visitor events, which generally requires consent.

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At a glance

- Category

  [Analytics](https://www.flowconsent.com/en/services/analytics)

- Consent

  Analytics

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Lexer and the GDPR

Lexer is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Lexer sets and contacts

The cookies of Lexer are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

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