> Invoca is a call tracking and conversation intelligence platform: what its number-swapping script does on your site and why it needs GDPR consent. > > Canonical: https://www.flowconsent.com/en/services/analytics/invoca Analytics # Invoca Analytics Invoca is a call tracking and conversation intelligence platform used by marketers to link phone calls to the ads, campaigns and web pages that generated them. Its website script swaps displayed phone numbers with tracking numbers and records the visitor's source. Because this ties calls to individual browsing sessions, it requires consent before loading. [Block Invoca until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=analytics) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Analytics](https://www.flowconsent.com/en/services/analytics) - Consent Analytics - Prior consent Required - Documented cookies 0 Compliance ## Invoca and the GDPR Invoca is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. Cookies and trackers ## What Invoca sets and contacts The cookies of Invoca are not documented in the catalog yet. To see what is actually set on your site, run a free scan. 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