> Use econda Monitor and Cross Sell under GDPR and TDDDG: cookies, consent, EU hosting, DPIA tips, and a sample analytics banner. > > Canonical: https://www.flowconsent.com/en/services/analytics/econda Analytics # econda Analytics econda is a German web analytics and personalisation suite (econda Monitor and Cross Sell) hosted in Germany, used by ecommerce sites for traffic analysis, product recommendations, and conversion optimisation. It positions itself as a privacy friendly EU only alternative to US analytics. [Block econda until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=analytics) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Analytics](https://www.flowconsent.com/en/services/analytics) - Consent Analytics - Prior consent Required - Documented cookies 4 - Third-party domains 4 - Servers Germany. econda GmbH operates its production data centres exclusively in Germany (Karlsruhe region), as advertised in its product literature. Overview ## What does econda do? ## **What econda is** econda is a long established German analytics and personalisation vendor based in Karlsruhe. Its flagship products are econda Monitor for web analytics, Cross Sell for recommendations, and Personalisation for on site experiences. The platform competes with Adobe Analytics, Matomo, and Piwik PRO, and emphasises EU only hosting and German data protection compliance as key differentiators. Many European ecommerce sites and media properties use econda as their primary analytics layer because it keeps data in Germany and integrates closely with shop systems such as Shopware, Hybris, and Magento. ## **Cookies and data collected** The standard econda Monitor tag sets first party cookies (typically emos\_jcsid for the session, emos\_jcvisid for the visitor, and a few helper cookies) and records page views, clicks, searches, basket events, order values, and aggregated device data. IP addresses are truncated by default and visitor IDs are pseudonymised. econda also offers a cookieless tracking option that uses short lived in memory identifiers, server side hashing, and IP based session reconstruction without persistent storage on the device. ## **GDPR and ePrivacy implications** Even though econda hosts in Germany, ePrivacy Art. 5(3) and the German TDDDG still apply to the writing or reading of cookies. In its standard cookie based mode, econda must be loaded only after consent. The German DSK orientation guide for telemedia accepts a narrow legitimate interest path only when no cookies are written, IP addresses are truncated immediately, no cross site tracking takes place, and users can object easily. GDPR transparency obligations under Arts. 13 and 14 always apply, and a processor agreement under Art. 28 with econda is mandatory. ## **Consent and transparency in the EU** If you operate the standard econda Monitor with cookies, the cookie banner must offer accept and refuse with equal prominence, name econda as a recipient, and link to its privacy notice. If you operate the cookieless variant in a strict configuration that the local DPA recognises as consent exempt, you can rely on legitimate interest, but you still need a clear privacy notice, an easy opt out, and documentation showing the configuration meets the DSK criteria. CNIL and AEPD apply similar logic to comparable analytics tools. ## **Data transfers and EU positioning** econda is one of the few analytics vendors that explicitly markets EU only data processing. Production servers are in Germany, support staff in the EU, and the standard contract excludes transfers to non EEA sub processors. This makes econda an attractive replacement for Google Analytics in jurisdictions where Schrems II concerns are pressing. Buyers should still verify the current sub processor list, any CDN routing, and whether group companies outside the EU receive any technical metadata. ## **Practical compliance steps** Sign a GDPR Art. 28 DPA with econda, decide between the cookie based and cookieless modes, and document the configuration. Integrate the script with your consent management platform, gate it on consent for the standard mode, and on a clear opt out for the cookieless mode where allowed. Activate IP truncation, set a short retention, mask sensitive form fields, and exclude logged in account identifiers if not needed. Update the privacy policy and the cookie table, and include econda in the records of processing activities under Art. 30. Compliance ## econda and the GDPR econda is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis GDPR Art. 6(1)(a) consent for the standard tag, or Art. 6(1)(f) legitimate interest in narrowly defined cookieless or fully pseudonymised configurations that meet the German DSK criteria for analytics. ePrivacy Art. 5(3) consent required for any non strictly necessary cookie. - Risk level low - Applicable regulations GDPR, ePrivacy Directive 2002/58/EC, German TDDDG (formerly TTDSG), DSK orientation guide on telemedia, BfDI and German Länder DPA guidance. ### Impact assessment (DPIA) A DPIA may not be mandatory because econda hosts in Germany and offers pseudonymisation, but it is good practice when combining web analytics with on site personalisation, recommendations, or A/B testing on large audiences. Document the configuration (IP truncation, cookieless mode, retention), the role distribution, and the basis used. Refer to the German DSK orientation guide for telemedia, BfDI, the Länder DPAs (BayLDA, LfDI BW), and EDPB Guidelines 03/2022 on dark patterns when designing the banner. ### Sample text for your banner > We use econda, a German web analytics and personalisation service, to understand how visitors use our site and to improve our recommendations. With your consent, econda places first party cookies and collects pseudonymised usage data on servers in Germany. You can accept, refuse, or change your choice at any time in our cookie settings. Cookies and trackers ## What econda sets and contacts - Tracking method JavaScript tag (emos2.js / econda Monitor) sets first party cookies, captures page views, clicks, search terms, basket events, and order data, sends them to econda servers; optional cookieless mode and server side hashing supported. - Server location Germany. econda GmbH operates its production data centres exclusively in Germany (Karlsruhe region), as advertised in its product literature. - Cookieless mode available Yes ### Cookies set (4) | Name | Type | Duration | Purpose | | -------------- | ------------ | -------- | ----------------------------------------------------------------------------------------- | | emos\_jcsid | first\_party | Session | Identifies the current session in econda Monitor for page view stitching. | | emos\_jcvisid | first\_party | 1 year | Recognises returning visitors to compute new vs returning metrics and customer journeys. | | emos\_pi | first\_party | Session | Helper cookie used to count page impressions and ensure correct event ordering. | | econda\_optout | first\_party | 10 years | Persists the user opt out from econda tracking when offered as an alternative to consent. | ### Third-party domains contacted (4) - `econda.de` - `econda-monitor.de` - `ec-ns.sascdn.com` - `ssl.econda-monitor.de` Questions ## Frequently asked questions about econda Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Does econda set cookies? By default, yes. econda Monitor sets first party cookies such as emos\_jcsid and emos\_jcvisid to identify sessions and visitors. econda also offers a cookieless mode that relies on short lived in memory identifiers, with no persistent storage on the user device. ### Do I need consent in the EU? For the standard cookie based mode, yes. ePrivacy Art. 5(3) and the German TDDDG require prior consent for any non strictly necessary cookie. In the strict cookieless mode, the German DSK and several Länder DPAs accept a legitimate interest basis if no cookies are written, IPs are truncated, and users can easily object. ### What is the legal basis? Either Art. 6(1)(a) consent for the cookie based mode or Art. 6(1)(f) legitimate interest for a strict cookieless analytics configuration. ePrivacy obligations apply on top of the GDPR layer, and the chosen basis must match the actual technical configuration. ### Are there transfers outside the EEA? By default, no. econda hosts in Germany and contractually keeps processing within the EEA. You should still verify the current sub processor list, the CDN configuration, and any optional integrations that could route data outside the EU. ### Do I need a DPIA? Not always. For standard analytics on a small audience and a strict configuration, a DPIA may not be required. For large traffic, sensitive sectors, profiling, or combination with personalisation and A/B testing, a DPIA is recommended. Document the configuration and refer to BfDI and DSK guidance. ### How do I implement econda compliantly? Place the econda tag behind your consent management platform, default it to off, and enable it only when consent is captured. For cookieless mode, document the configuration and provide a visible opt out. Activate IP truncation, set retention to the minimum needed, and sign the DPA with econda. ### Are there alternatives? Other EU friendly analytics include Matomo (self hosted or EU cloud), Piwik PRO, etxendu Analytics, AT Internet, and Plausible. They offer comparable analytics and similar compliance posture, but each has its own data model, hosting, and consent requirements. ### How should I update my cookie policy? List econda explicitly with its purpose (web analytics, personalisation), the cookies it sets, their duration, the data categories collected, the hosting location (Germany), and a link to econda privacy notice. Update the policy whenever you change configuration or activate new modules. 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