> CallRoot tracks phone calls with dynamic number insertion to attribute them to campaigns: what its script does, the cookies it may set and GDPR consent.
>
> Canonical: https://www.flowconsent.com/en/services/analytics/callroot

Analytics

# CallRoot

Analytics · [Official website](https://callroot.com)

CallRoot is a call tracking platform for marketers and agencies, based in Palo Alto, that uses dynamic number insertion to show each visitor a tracking phone number and attribute calls to campaigns and keywords. Its script swaps numbers on the page and may set cookies to link calls with a visitor's source, so consent is usually needed.

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At a glance

- Category

  [Analytics](https://www.flowconsent.com/en/services/analytics)

- Consent

  Analytics

- Prior consent

  Required

- Documented cookies

  0

Compliance

## CallRoot and the GDPR

CallRoot is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What CallRoot sets and contacts

The cookies of CallRoot are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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