> How Actirise delivers GDPR friendly web analytics with a CNIL aligned cookieless mode. Cookies, consent, transfers and configuration for European sites.
>
> Canonical: https://www.flowconsent.com/en/services/analytics/actirise

Analytics

# Actirise

Analytics

Actirise is a French web analytics platform with a CNIL aligned cookieless mode that captures sessions, events and Core Web Vitals from EU based infrastructure.

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At a glance

- Category

  [Analytics](https://www.flowconsent.com/en/services/analytics)

- Consent

  Analytics

- Prior consent

  Not required

- Documented cookies

  2

- Third-party domains

  3

- Servers

  European Union, primarily France (Paris) with Hetzner and OVH data centres

Overview

## What does Actirise do?

## **What Actirise is**

Actirise is a French web analytics platform built around GDPR friendly defaults. The product offers a cookieless audience measurement mode aligned with the CNIL exemption guidelines, plus optional cookie based features for funnel analysis, e commerce reporting and behavioural cohorts. Infrastructure is hosted in France and Germany.

## **Cookies and data collected**

In its default cookieless mode Actirise does not write any cookie. The tag computes a daily salted hash of the truncated IP and the user agent to deduplicate visits, with the salt rotated daily. When the operator enables advanced features, a first party visitor cookie and a session cookie are added to support multi day funnel analysis.

## **GDPR and ePrivacy compliance**

In cookieless mode Actirise meets the CNIL audience measurement exemption: no cookie is written, the data is used solely for aggregated audience stats, retention is short and IP addresses are truncated. The advanced cookie based features fall back to article 5(3) of the ePrivacy Directive and require prior consent.

## **Consent and configuration**

Document Actirise as a strictly necessary measurement tool in your privacy notice when you stay in cookieless mode. If you enable advanced features, gate them behind a CMP, set retention to thirteen months or less and avoid combining the analytics dataset with marketing audiences without separate consent.

## **Data transfers and storage**

Actirise hosts on Hetzner and OVH data centres in France and Germany. No US sub processors are used for the analytics pipeline. The DPA, the records of processing activities and the privacy notice should reflect this EU only profile.

## **Practical compliance steps**

Sign the Actirise DPA, choose cookieless mode by default, document the CNIL exemption alignment, gate any advanced feature behind a CMP, and review the data retention each year against the latest CNIL guidance.

Compliance

## Actirise and the GDPR

- Legal basis

  Legitimate interest (Art. 6(1)(f) GDPR) for the cookieless and IP truncated analytics mode certified by the French CNIL; consent (Art. 6(1)(a)) for any additional personalisation features

- Risk level

  low

- Applicable regulations

  GDPR, ePrivacy Directive, French Loi Informatique et Libertés, CNIL exemption guidelines for audience measurement

### Impact assessment (DPIA)

A DPIA is generally not required for the cookieless audience measurement mode that follows the CNIL exemption guidelines. It becomes appropriate when the operator activates personalisation, advanced funnels or cross site tracking that go beyond pure audience measurement.

### Sample text for your banner

> We use Actirise to measure traffic on this site. In its default cookieless mode, Actirise does not require consent and only collects aggregated audience data hosted in France. Personalisation features are gated by a separate consent banner.

Cookies and trackers

## What Actirise sets and contacts

- Tracking method

  JavaScript analytics tag with optional CDN edge ingestion that captures page views, sessions, custom events and Core Web Vitals; configurable IP truncation for cookieless mode

- Server location

  European Union, primarily France (Paris) with Hetzner and OVH data centres

- Cookieless mode available

  Yes

### Cookies set (2)

| Name         | Type      | Duration  | Purpose                                                                                                         |
| ------------ | --------- | --------- | --------------------------------------------------------------------------------------------------------------- |
| act\_uid     | Analytics | 13 months | Optional first party visitor identifier set only when advanced features such as multi day funnels are enabled.  |
| act\_session | Analytics | Session   | Optional session cookie used to maintain funnel state during a single visit when advanced features are enabled. |

### Third-party domains contacted (3)

- `actirise.com`
- `cdn.actirise.com`
- `analytics.actirise.com`

Questions

## Frequently asked questions about Actirise

Can't find your question? Write to us, we answer fast.

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### What cookies does Actirise set?

In its default cookieless mode Actirise does not set any cookie. When advanced features are enabled, it adds a first party visitor cookie (act\_uid) and a session cookie used for funnel analysis.

### Do I need consent to use Actirise?

In the default cookieless mode aligned with the CNIL exemption guidelines, no prior consent is required. Advanced features that introduce cookies require consent under article 5(3) of the ePrivacy Directive.

### What is the legal basis for Actirise processing?

Legitimate interest under article 6(1)(f) GDPR for cookieless audience measurement that meets the CNIL exemption criteria. Consent is required for any feature that goes beyond strict measurement.

### Does Actirise transfer data to the United States?

No. Actirise is a French provider that hosts data in France and Germany only. There are no US sub processors in the analytics pipeline.

### Do I need a DPIA for Actirise?

No for the cookieless mode. A DPIA becomes appropriate when the operator activates personalisation, advanced funnels or cross site tracking that exceed pure audience measurement.

### How do I implement Actirise compliance correctly?

Stay in the cookieless mode by default, document the legitimate interest basis aligned with the CNIL exemption, gate any advanced feature behind a CMP and keep retention to thirteen months or less.

### What are the alternatives to Actirise?

Other CNIL friendly analytics include Matomo (CNIL exemption configuration), Piwik PRO, Plausible, Fathom, Beyable Analytics, Cabin and at-internet now Piano Analytics with EU residency.

### How should I update my cookie policy when I deploy Actirise?

In cookieless mode, mention that no cookies are set and that the audience measurement relies on the CNIL exemption. When advanced features are enabled, list the act\_uid and session cookies with their lifetime and purpose.

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