> How Webgains handles cookies and personal data, whether consent is required under the GDPR and ePrivacy, data transfers and how to use Webgains compliantly. > > Canonical: https://www.flowconsent.com/en/services/advertising/webgains Advertising # Webgains Marketing · [Official website](https://www.webgains.com/) Webgains is a marketing and conversion tracking service. This page explains its cookies, your GDPR and ePrivacy obligations, data transfers and how to deploy it with valid consent. [Block Webgains until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=advertising) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Advertising](https://www.flowconsent.com/en/services/advertising) - Consent Marketing - Prior consent Required - Documented cookies 3 - Third-party domains 3 - Servers United Kingdom and Germany (Webgains Ltd) Overview ## What does Webgains do? ## **What Webgains is and how it works** Webgains is a marketing and performance service operated by Webgains Ltd. It helps you attribute conversions, recover sales and measure the return on your campaigns by following visitors across their journey. ## **What data and cookies Webgains processes** Webgains relies on cookies and identifiers to recognise a device, follow it across pages and link an action to a campaign. It typically processes IP address, click identifiers, page activity and conversion events. ## **GDPR and ePrivacy implications** Advertising and attribution cookies are never strictly necessary, so ePrivacy requires consent before they are placed and the GDPR requires a lawful basis, which for marketing is consent, plus transparency about any profiling. ## **Do you need consent** Because Webgains sets cookies or processes identifiers that are not strictly necessary, you must obtain prior, informed and freely given consent before it loads. ## **International data transfers** Webgains is operated from the United Kingdom, which the European Commission recognises through an adequacy decision, and may share data with advertisers located outside the European Economic Area. Map this transfer, identify the safeguard you rely on such as an adequacy decision or Standard Contractual Clauses, and document it in your records of processing. ## **How to stay compliant with Webgains** Block Webgains until the visitor has accepted marketing cookies in your consent banner, pass the consent signal to the tags, sign a data processing agreement with Webgains Ltd and disclose the tool and its purpose in your privacy notice. Compliance ## Webgains and the GDPR Webgains is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent (Art. 6(1)(a) GDPR) - Risk level high - Applicable regulations GDPR, ePrivacy Directive (Cookie Law), CCPA ### Impact assessment (DPIA) Webgains involves systematic monitoring or large scale processing of visitor behaviour, so a data protection impact assessment under Article 35 GDPR is strongly recommended before you deploy it. ### Sample text for your banner > We use Webgains to measure our campaigns and recover abandoned sales. With your consent we store the cookies described in our cookie policy. You can accept, refuse or withdraw your choice at any time. Cookies and trackers ## What Webgains sets and contacts - Tracking method Third party cookies and tracking pixels - Server location United Kingdom and Germany (Webgains Ltd) - Data transferred outside the EU Webgains is operated from the United Kingdom, which the European Commission recognises through an adequacy decision, and may share data with advertisers located outside the European Economic Area. ### Cookies set (3) | Name | Type | Duration | Purpose | | --------- | --------- | -------- | --------------------------------------------------------------------------------------------------- | | wgu | Marketing | 30 days | Stores the affiliate click identifier used to attribute a later purchase to the referring publisher | | wgexpiry | Marketing | 30 days | Records the expiry timestamp of the attribution window for the affiliate click | | wgsidered | Marketing | 30 days | Holds the publisher and campaign identifiers needed to calculate affiliate commissions | ### Third-party domains contacted (3) - `webgains.com` - `track.webgains.com` - `webgains.io` Questions ## Frequently asked questions about Webgains Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies does Webgains set? Webgains sets the following cookies: wgu, wgexpiry, wgsidered. Each one is listed in the cookie table on this page with its type, duration and purpose, and you should mirror that list in your own cookie policy. ### Is consent required to use Webgains? Yes. Webgains relies on cookies or identifiers that are not strictly necessary, so under ePrivacy Article 5(3) you must collect prior, informed and freely given consent before it loads. ### What is the legal basis for Webgains? The lawful basis is Consent (Art. 6(1)(a) GDPR). Record this basis in your records of processing and state it in the privacy notice shown to visitors. ### Does Webgains transfer data to a third country? Yes, a transfer outside the European Economic Area can occur. Webgains is operated from the United Kingdom, which the European Commission recognises through an adequacy decision, and may share data with advertisers located outside the European Economic Area. Rely on an adequacy decision or Standard Contractual Clauses and document the safeguard. ### Do I need a DPIA for Webgains? A data protection impact assessment is recommended, because Webgains involves the kind of systematic tracking that Article 35 GDPR targets. ### How do I implement Webgains in a compliant way? Implement Webgains through your consent layer: keep strictly necessary functions always on, gate optional ones behind consent, sign a data processing agreement with Webgains Ltd where it acts as a processor and keep your cookie policy in sync with the real cookies. ### What are the alternatives to Webgains? Alternatives include consent first analytics and attribution tools or server side tracking with strict data minimisation. The consent requirement for non essential cookies stays the same whichever you pick. ### How do I update my cookie policy for Webgains? List every cookie Webgains sets in your cookie policy with its name, purpose and retention, state the legal basis, name Webgains Ltd where relevant, and update the policy whenever the tool changes so refusals in your banner are always honoured. Same category ## More services: Advertising [See the whole category](https://www.flowconsent.com/en/services/advertising) ### [Niice](https://www.flowconsent.com/en/services/advertising/niice) [Niice is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Niice provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Niice helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/advertising/niice) [Marketing](https://www.flowconsent.com/en/services/advertising/niice) · ### [VDX.tv](https://www.flowconsent.com/en/services/advertising/vdx-tv) [VDX.tv is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. VDX.tv enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, VDX.tv empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/advertising/vdx-tv) [Marketing](https://www.flowconsent.com/en/services/advertising/vdx-tv) · ### [WiderPlanet](https://www.flowconsent.com/en/services/advertising/widerplanet) [WiderPlanet is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. WiderPlanet provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, WiderPlanet helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/advertising/widerplanet) [Marketing](https://www.flowconsent.com/en/services/advertising/widerplanet) · ### [Admixer](https://www.flowconsent.com/en/services/advertising/admixer) [Admixer is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Admixer provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Admixer helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/advertising/admixer) [Marketing](https://www.flowconsent.com/en/services/advertising/admixer) · ### [Clicktripz](https://www.flowconsent.com/en/services/advertising/clicktripz) [Clicktripz is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Clicktripz enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Clicktripz empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/advertising/clicktripz) [Marketing](https://www.flowconsent.com/en/services/advertising/clicktripz) · ### [Snapchat Pixel](https://www.flowconsent.com/en/services/advertising/snapchat-pixel) [Snapchat Pixel is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Snapchat Pixel provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Snapchat Pixel helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/advertising/snapchat-pixel) [Marketing](https://www.flowconsent.com/en/services/advertising/snapchat-pixel) ## Make your site compliant today. Free up to 25,000 sessions a month. No credit card, no commitment. [Create my banner](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=general) · [Scan my site](https://www.flowconsent.com/en/scan)