> Valuad offers managed header bidding for publishers using Prebid: what its ad wrapper does on a site and the cookies and consent it requires under GDPR.
>
> Canonical: https://www.flowconsent.com/en/services/advertising/valuad

Advertising

# Valuad

Marketing · [Official website](https://valuad.io)

Valuad is an ad technology company offering managed header bidding for publishers, based on Prebid auctions in front of Google Ad Manager and a hosted Prebid Server. It installs a wrapper on the publisher's pages that requests bids from several ad partners for each slot. These ad calls use cookies and identifiers and require visitor consent.

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At a glance

- Category

  [Advertising](https://www.flowconsent.com/en/services/advertising)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Valuad and the GDPR

Valuad is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Valuad sets and contacts

The cookies of Valuad are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

Same category

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