> ThoughtMetric measures which ads drive e-commerce sales with a tracking pixel and surveys. Learn about its cookies and the GDPR consent it needs.
>
> Canonical: https://www.flowconsent.com/en/services/advertising/thoughtmetric

Advertising

# ThoughtMetric

Marketing · [Official website](https://thoughtmetric.io)

ThoughtMetric is a marketing attribution and analytics platform for e-commerce brands. It combines a tracking pixel on the store with post-purchase surveys to estimate which ad channels and campaigns drive sales. Because its pixel follows visitors' journeys for advertising measurement, it needs their consent under the GDPR before loading.

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At a glance

- Category

  [Advertising](https://www.flowconsent.com/en/services/advertising)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## ThoughtMetric and the GDPR

ThoughtMetric is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What ThoughtMetric sets and contacts

The cookies of ThoughtMetric are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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