> Skai, formerly Kenshoo, is an omnichannel advertising platform. Learn what its conversion tags collect on a website and how GDPR consent applies.
>
> Canonical: https://www.flowconsent.com/en/services/advertising/skai

Advertising

# Skai

Marketing

Skai, formerly Kenshoo, is an omnichannel marketing platform used by brands and agencies to manage and measure advertising across search, social media and retail media. Its conversion tracking tags on a website collect data about visits and purchases for campaign measurement, which requires prior consent.

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At a glance

- Category

  [Advertising](https://www.flowconsent.com/en/services/advertising)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Skai and the GDPR

Skai is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Skai sets and contacts

The cookies of Skai are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

Same category

## More services: Advertising

[See the whole category](https://www.flowconsent.com/en/services/advertising)

### [Google Call Conversion Tracking](https://www.flowconsent.com/en/services/advertising/google-call-conversion-tracking)

[Google Call Conversion Tracking is a conversion rate optimization (CRO) platform that helps businesses increase the percentage of website visitors who take desired actions. It combines A/B testing, user behavior analysis, and personalization tools to identify and remove conversion barriers. Google Call Conversion Tracking provides actionable insights through heatmaps, funnel analysis, and session recordings, enabling teams to implement data-driven improvements that boost revenue without increasing traffic costs.](https://www.flowconsent.com/en/services/advertising/google-call-conversion-tracking)

[Marketing](https://www.flowconsent.com/en/services/advertising/google-call-conversion-tracking)

·

### [Google AdSense](https://www.flowconsent.com/en/services/advertising/google-adsense)

[Google AdSense is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Google AdSense enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Google AdSense empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/advertising/google-adsense)

[Marketing](https://www.flowconsent.com/en/services/advertising/google-adsense)

·

### [Connexity](https://www.flowconsent.com/en/services/advertising/connexity)

[Connexity is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Connexity enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Connexity empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/advertising/connexity)

[Marketing](https://www.flowconsent.com/en/services/advertising/connexity)

·

### [Adition](https://www.flowconsent.com/en/services/advertising/adition)

[Adition is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Adition enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Adition empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/advertising/adition)

[Marketing](https://www.flowconsent.com/en/services/advertising/adition)

·

### [Online Succes](https://www.flowconsent.com/en/services/advertising/online-succes)

[Online Succes is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Online Succes enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Online Succes empowers marketing teams to achieve measurable growth.](https://www.flowconsent.com/en/services/advertising/online-succes)

[Marketing](https://www.flowconsent.com/en/services/advertising/online-succes)

·

### [Vidazoo](https://www.flowconsent.com/en/services/advertising/vidazoo)

[Vidazoo is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Vidazoo provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Vidazoo helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/advertising/vidazoo)

[Marketing](https://www.flowconsent.com/en/services/advertising/vidazoo)

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