> Signal, formerly BrightTag, provides tag management and identity data tools. Learn what its tags do on a website, the cookies involved and GDPR consent. > > Canonical: https://www.flowconsent.com/en/services/advertising/signal Advertising # Signal Marketing · [Official website](https://www.signal.co/) Signal is a marketing technology company, formerly known as BrightTag, offering tag management and customer identity data tools. It was acquired by TransUnion in 2018. On a website, its tag container loads and controls marketing and analytics tags, which typically set cookies and send visitor data to third parties, so consent is required. [Block Signal until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=advertising) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Advertising](https://www.flowconsent.com/en/services/advertising) - Consent Marketing - Prior consent Required - Documented cookies 0 Compliance ## Signal and the GDPR Signal is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. Cookies and trackers ## What Signal sets and contacts The cookies of Signal are not documented in the catalog yet. To see what is actually set on your site, run a free scan. [Scan my site](https://www.flowconsent.com/en/scan) Related guide ## Our guides on Signal [27 June 2026](https://www.flowconsent.com/en/blog/amazon-consent-signal-acs-amazon-ads-guide) ### [Amazon Consent Signal (ACS): the guide for Amazon Ads in Europe](https://www.flowconsent.com/en/blog/amazon-consent-signal-acs-amazon-ads-guide) [What the Amazon Consent Signal is, who must send it to Amazon Ads, how it relates to IAB TCF, and how to pass amzn\_ad\_storage and amzn\_user\_data from your consent banner.](https://www.flowconsent.com/en/blog/amazon-consent-signal-acs-amazon-ads-guide) [Read the guide](https://www.flowconsent.com/en/blog/amazon-consent-signal-acs-amazon-ads-guide) Same category ## More services: Advertising [See the whole category](https://www.flowconsent.com/en/services/advertising) ### [Maguru](https://www.flowconsent.com/en/services/advertising/maguru) [Maguru is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Maguru provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Maguru helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/advertising/maguru) [Marketing](https://www.flowconsent.com/en/services/advertising/maguru) · ### [Informa Markets](https://www.flowconsent.com/en/services/advertising/informa-markets) [Informa Markets is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Informa Markets provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Informa Markets helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/advertising/informa-markets) [Marketing](https://www.flowconsent.com/en/services/advertising/informa-markets) · ### [Getintent](https://www.flowconsent.com/en/services/advertising/getintent) [Getintent is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Getintent provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Getintent helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/advertising/getintent) [Marketing](https://www.flowconsent.com/en/services/advertising/getintent) · ### [FirstPromoter](https://www.flowconsent.com/en/services/advertising/firstpromoter) [FirstPromoter is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. FirstPromoter integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, FirstPromoter helps organizations maintain robust websites that meet user expectations and technical requirements.](https://www.flowconsent.com/en/services/advertising/firstpromoter) [Marketing](https://www.flowconsent.com/en/services/advertising/firstpromoter) · ### [Forsant](https://www.flowconsent.com/en/services/advertising/forsant) [Forsant is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Forsant provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Forsant helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/advertising/forsant) [Marketing](https://www.flowconsent.com/en/services/advertising/forsant) · ### [Sovrn//Commerce](https://www.flowconsent.com/en/services/advertising/sovrn-commerce) [Sovrn//Commerce offers a scalable e-commerce solution designed to help merchants sell products and services online. Its feature set includes customizable storefronts, multi-currency support, automated tax calculations, and advanced shipping options. Sovrn//Commerce integrates with leading payment gateways, marketing platforms, and fulfillment services. Built-in analytics and reporting tools help merchants track performance, optimize conversions, and make data-driven business decisions for sustainable growth.](https://www.flowconsent.com/en/services/advertising/sovrn-commerce) [Marketing](https://www.flowconsent.com/en/services/advertising/sovrn-commerce) ## Make your site compliant today. Free up to 25,000 sessions a month. No credit card, no commitment. [Create my banner](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=general) · [Scan my site](https://www.flowconsent.com/en/scan)