> Rakuten runs marketplaces, cashback and affiliate marketing services. Learn what its scripts do on a website and how they relate to cookies and GDPR.
>
> Canonical: https://www.flowconsent.com/en/services/advertising/rakuten

Advertising

# Rakuten

Marketing · [Official website](https://www.rakuten.com/)

Rakuten is a Japanese technology and e-commerce group whose services include online marketplaces, a cashback shopping portal and the Rakuten Advertising affiliate network. On third-party websites, Rakuten scripts are typically used for affiliate tracking or marketing, which can set cookies and share browsing data with Rakuten, so visitor consent is usually needed.

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At a glance

- Category

  [Advertising](https://www.flowconsent.com/en/services/advertising)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Rakuten and the GDPR

Rakuten is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Rakuten sets and contacts

The cookies of Rakuten are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

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