> How to use Pixel Motion in compliance with GDPR and ePrivacy. Pixel tracking, audience targeting, US transfers and DPIA recommendations. > > Canonical: https://www.flowconsent.com/en/services/advertising/pixel-motion Advertising # Pixel Motion Marketing · [Official website](https://www.pixelmotion.com) Pixel Motion is a US programmatic display and video advertising platform that runs creative campaigns across publisher inventory using cookies and pixel tracking. [Block Pixel Motion until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=advertising) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Advertising](https://www.flowconsent.com/en/services/advertising) - Consent Marketing - Prior consent Required - Documented cookies 3 - Third-party domains 4 - Servers United States Overview ## What does Pixel Motion do? ## **What Pixel Motion is** Pixel Motion is a programmatic display and video advertising platform. Brands and agencies use it to plan, target and measure creative campaigns served on publisher inventory through real time bidding. The platform combines a tracking pixel on advertiser sites with creative delivery and audience analytics. ## **What data Pixel Motion collects** Pixel Motion sets advertising cookies, captures the IP address, user agent, page URL, viewable impression events, click events, video completion rates and audience segment membership. Bid signals are exchanged with downstream demand side platforms during programmatic auctions, expanding the data flow far beyond the original advertiser site. ## **GDPR and ePrivacy implications** Cookie storage triggers Article 5(3) of the ePrivacy Directive and requires prior consent. The Belgian DPA decision against IAB Europe, confirmed in 2024, makes it clear that bid request data must be treated as personal data and that the publisher and the advertiser remain responsible for the consent signal transmitted in the TC string. ## **Consent requirements** Block the Pixel Motion pixel until the marketing or advertising category is accepted in the consent banner. Pass a valid TCF v2.2 TC string. Honour withdrawal by stopping further events and clearing the partner cookies. ## **Data transfers** Pixel Motion is operated from the United States with onward sharing to programmatic partners. Transfers from the EEA require certification under the EU US Data Privacy Framework or Standard Contractual Clauses with a transfer impact assessment that addresses US surveillance laws. ## **Practical compliance steps** Sign a Data Processing Agreement, list Pixel Motion and downstream partners in your record of processing activities, run a DPIA, gate the pixel through your CMP and offer a user level opt out. Compliance ## Pixel Motion and the GDPR Pixel Motion is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Article 6(1)(a) GDPR (consent) and Article 5(3) ePrivacy Directive for cookie storage and reading - Risk level high - Applicable regulations GDPR, ePrivacy Directive, PECR, IAB TCF v2.2 ### Impact assessment (DPIA) A DPIA is required because Pixel Motion combines cross site profiling, programmatic auction signals and onward sharing with US sub processors and partners. ### Sample text for your banner > I agree that Pixel Motion reads and writes cookies on my device, syncs my browsing identifiers with advertising partners and uses these data for cross site advertising, including transfers to the United States. Cookies and trackers ## What Pixel Motion sets and contacts - Tracking method Programmatic display and video advertising platform that uses cookies, pixels and DSP integrations to deliver creative campaigns and measure attribution - Server location United States - Data transferred outside the EU Pixel Motion is operated from the United States with onward sharing to programmatic partners. Personal data are transferred outside the European Economic Area. ### Cookies set (3) | Name | Type | Duration | Purpose | | ------- | ------------ | -------- | -------------------------------------------------------------------------------------------------- | | pm\_uid | http\_cookie | 1 year | Persistent visitor identifier set by Pixel Motion to recognise the user across publisher inventory | | pm\_cap | http\_cookie | 30 days | Frequency capping cookie used to limit ad repetition per user | | pm\_evt | http\_cookie | session | Short lived event cookie used for impression and click measurement during a session | ### Third-party domains contacted (4) - `pixelmotion.com` - `cdn.pixelmotion.com` - `serve.pixelmotion.com` - `track.pixelmotion.com` Questions ## Frequently asked questions about Pixel Motion Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Which cookies does Pixel Motion set? Pixel Motion sets advertising cookies on its serving domain, including a persistent visitor identifier, a frequency capping cookie and short lived event cookies. The publisher domain may also receive first party companion cookies. ### Is consent required to use Pixel Motion? Yes. Storing and reading advertising cookies, plus the cross site profiling involved, fall under Article 5(3) of the ePrivacy Directive and require prior consent. ### What legal basis applies? Article 6(1)(a) GDPR (consent) is the only valid basis. Programmatic profiling is excluded from legitimate interest under EDPB guidance. ### Are user data transferred to the United States? Yes. Pixel Motion is operated from the United States with onward sharing to programmatic partners. Use the EU US Data Privacy Framework or Standard Contractual Clauses with a transfer impact assessment. ### Do I need a DPIA for Pixel Motion? Yes. Programmatic profiling, audience syncing and US transfers combined trigger Article 35 GDPR. ### How do I implement Pixel Motion in a compliant way? Block the pixel until consent is granted. Pass a TCF v2.2 TC string. Honour withdrawal. Sign a DPA. List downstream partners. Allow user level opt out. ### Are there alternatives? Contextual advertising platforms hosted in the EU and walled garden tools (Google, Meta) offer different risk profiles. Direct sold inventory with first party data lowers the third country surface. ### How should I update my cookie or privacy policy? List Pixel Motion as a processor with the categories of data, purposes (advertising, audience building, measurement), retention, the US transfer mechanism and a direct opt out link. 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