> Optimise is an affiliate and performance marketing network: what its tracking tags record on a merchant site, the cookies used for attribution and GDPR consent. > > Canonical: https://www.flowconsent.com/en/services/advertising/optimise Advertising # Optimise Marketing · [Official website](https://www.optimisemedia.com) Optimise, run by Optimise Media, is an affiliate and performance marketing network that connects advertisers with publishers and pays commissions on sales or leads generated through tracked links. Merchant sites typically carry Optimise tracking tags that record clicks and conversions with cookies or similar identifiers, so consent is required. [Block Optimise until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=advertising) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Advertising](https://www.flowconsent.com/en/services/advertising) - Consent Marketing - Prior consent Required - Documented cookies 0 Compliance ## Optimise and the GDPR Optimise is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. Cookies and trackers ## What Optimise sets and contacts The cookies of Optimise are not documented in the catalog yet. To see what is actually set on your site, run a free scan. [Scan my site](https://www.flowconsent.com/en/scan) Same category ## More services: Advertising [See the whole category](https://www.flowconsent.com/en/services/advertising) ### [FirstPromoter](https://www.flowconsent.com/en/services/advertising/firstpromoter) [FirstPromoter is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. FirstPromoter integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. 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By combining data intelligence with marketing execution, Adalyser helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/advertising/adalyser) [Marketing](https://www.flowconsent.com/en/services/advertising/adalyser) · ### [AdBridg](https://www.flowconsent.com/en/services/advertising/adbridg) [AdBridg is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. AdBridg provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, AdBridg helps deliver the right message to the right audience at the right time.](https://www.flowconsent.com/en/services/advertising/adbridg) [Marketing](https://www.flowconsent.com/en/services/advertising/adbridg) ## Make your site compliant today. 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