> JuicyAds is an adult ad network relying on third party tracking. Which cookies it sets, when GDPR consent is required and what to add to your cookie policy. > > Canonical: https://www.flowconsent.com/en/services/advertising/juicyads Advertising # JuicyAds Marketing · [Official website](https://www.juicyads.com) Adult advertising network connecting publishers and advertisers in the adult industry. Heavy use of third party cookies, retargeting and ID syncing across demand partners. Based in Quebec, Canada. [Block JuicyAds until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=advertising) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Advertising](https://www.flowconsent.com/en/services/advertising) - Consent Marketing - Prior consent Required - Documented cookies 6 - Third-party domains 4 - Servers Canada (Quebec) with global CDN, retargeting and ID sync partners worldwide Overview ## What does JuicyAds do? ## **What is JuicyAds** JuicyAds is an advertising network specialised in the adult industry, launched in 2006 and operated from Quebec, Canada. It connects adult site publishers with advertisers and demand side platforms through display ads, pop unders, banners and native widgets. The platform also offers self serve campaign management, fraud detection and a real time bidding marketplace. It is one of the longest established networks in the adult space. ## **What data and cookies JuicyAds collects** The JuicyAds tag drops third party advertising cookies including a long lived user identifier, a session cookie and one or more ID sync cookies that map the JuicyAds identifier to demand partners. It records page URLs, ad impressions, clicks, dwell time and conversions, then builds a behavioural audience attached to the cookie identifier. IP address, user agent, rough geolocation, device fingerprint signals and referrer are also processed for targeting and fraud detection. ## **GDPR and ePrivacy implications** JuicyAds writes non essential cookies and performs cross site profiling for advertising, so Article 5(3) ePrivacy requires a prior informed opt in before the tag loads. The downstream profiling falls under Article 6(1)(a) GDPR consent. Because the surrounding content is adult, the data may reveal information about sexual orientation, which triggers Article 9 GDPR. Regulators in France, Germany and Italy have repeatedly sanctioned adult publishers that loaded ad tags without consent or failed to address Article 9 concerns. ## **Consent requirements and user controls** The JuicyAds tag must be gated behind a cookie banner under an advertising or marketing category, and visitors must give explicit consent before any pixel fires. Because adult content can reveal sexual orientation, the publisher should treat the processing as involving special category data and request explicit consent under Article 9(2)(a) GDPR. The banner must let users refuse as easily as accept, withdraw consent and access a clear vendor list including JuicyAds and its downstream partners. ## **Data transfers and hosting** JuicyAds operates from Canada (Quebec). Canada benefits from a partial EU adequacy decision covering commercial operators subject to PIPEDA, so most transfers from EU publishers to JuicyAds itself are covered. However, ID syncing and real time bidding involve demand partners in the United States and other jurisdictions, which require standard contractual clauses, supplementary measures and a transfer impact assessment. Publishers must also comply with Quebec Law 25 if they target Canadian users. ## **Practical compliance steps** List JuicyAds and the demand partners in the vendor section of your cookie policy with cookie names and durations. Block the script by default in your tag manager or CMP and load it only after an explicit opt in. Implement age verification before serving ads, enforce IAB TCF v2.2 signals where supported, document the special category nature of the processing, keep proof of consent for at least the cookie lifetime, and review the deployment every six months given the high turnover of demand partners in the adult ecosystem. Compliance ## JuicyAds and the GDPR JuicyAds is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent (Article 6(1)(a) GDPR and Article 5(3) ePrivacy Directive) for advertising cookies, profiling, retargeting and ID syncing with downstream demand side platforms. - Risk level high - Applicable regulations GDPR, ePrivacy Directive (Cookie Law), TTDSG in Germany, French Data Protection Act, UK GDPR and PECR, IAB TCF v2.2 for downstream programmatic partners, Canadian PIPEDA and Quebec Law 25 for the operator side, plus national rules on adult content advertising. ### Impact assessment (DPIA) A DPIA under Article 35 GDPR is mandatory in practice. JuicyAds combines third party advertising cookies, cross site profiling, ID syncing and audience targeting around adult content, which can reveal data related to sexual orientation under Article 9 GDPR. Document the categories of identifiers and inferred attributes, the retention of the profile, the downstream demand partners, the safeguards for transfers to Canada and the United States, and the additional measures protecting visitors who may be minors. ### Sample text for your banner > We use JuicyAds to display sponsored content on this website. This sets advertising cookies and shares your browsing identifiers with JuicyAds in Canada and the United States and with downstream advertising partners. We need your consent before activating these cookies. You can accept, refuse or withdraw your consent at any time. Cookies and trackers ## What JuicyAds sets and contacts - Tracking method Third party advertising cookies, pixels, ID syncing and retargeting tags - Server location Canada (Quebec) with global CDN, retargeting and ID sync partners worldwide - Data transferred outside the EU Yes. JuicyAds is operated by JuicyAds (a brand of Juicy Ads Inc.) headquartered in Quebec, Canada. Ad serving, retargeting and ID syncing rely on infrastructure and demand partners located in Canada, the United States and other third countries. Canada benefits from a partial EU adequacy decision; transfers to the United States and other jurisdictions require standard contractual clauses and additional safeguards. ### Cookies set (6) | Name | Type | Duration | Purpose | | ------------ | ----------------------- | --------- | ---------------------------------------------------------------------------------------------------------------- | | ja\_uid | third party advertising | 13 months | Long lived advertising identifier used to recognise the visitor across publisher sites and serve targeted ads. | | ja\_ses | third party session | Session | Per session cookie used to deduplicate ad requests and frequency cap impressions. | | ja\_sync | third party tracking | 90 days | ID syncing cookie that maps the JuicyAds identifier to demand side platforms participating in real time bidding. | | ja\_match | third party tracking | 90 days | Secondary match cookie used to confirm successful ID synchronisation between JuicyAds and partner ad exchanges. | | ja\_fp | third party advertising | 30 days | Fraud prevention cookie storing a lightweight device fingerprint hash used to detect bot traffic. | | ja\_retarget | third party advertising | 90 days | Retargeting cookie storing segment membership and recent ad exposure for retargeting campaigns. | ### Third-party domains contacted (4) - `juicyads.com` - `juicyads.rocks` - `adxpansion.com` - `adultadworld.com` Questions ## Frequently asked questions about JuicyAds Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Which cookies does JuicyAds set? JuicyAds sets third party advertising cookies under the juicyads.com and adxpansion domains, including a long lived user identifier (ja\_uid), a session cookie (ja\_ses) and one or more ID sync cookies (ja\_sync, ja\_match) used to map identifiers with demand side platforms. None are strictly necessary, so they require consent under the ePrivacy Directive. ### Is user consent required to load JuicyAds? Yes, and the consent should be explicit. JuicyAds sets non essential advertising cookies and performs cross site profiling around adult content. Article 5(3) of the ePrivacy Directive requires a prior opt in, and Article 9 GDPR requires explicit consent when the surrounding context may reveal data about sexual orientation. ### What is the legal basis for processing? Explicit consent (Article 6(1)(a) combined with Article 9(2)(a) GDPR) and Article 5(3) of the ePrivacy Directive for the cookies, profiling and ID syncing. Legitimate interest is not a valid legal basis for adult advertising profiling and is consistently rejected by the French CNIL and other EU authorities. ### Does JuicyAds transfer data to the United States? Yes. While JuicyAds itself operates from Canada (covered by a partial EU adequacy decision under PIPEDA), its ID syncing and real time bidding partners include companies in the United States and elsewhere. Transfers to those partners require standard contractual clauses, supplementary measures and a transfer impact assessment. ### Do I need a DPIA for JuicyAds? Yes. The combination of cross site profiling, ID syncing, sensitive context (adult content) and possible exposure of minors creates several Article 35 GDPR risk factors. A DPIA must document the categories of data, the inferred attributes, the demand partners, the safeguards for international transfers and the age verification measures in place. ### How do I implement JuicyAds compliantly? Restrict the publisher site to adults only via reliable age verification, gate the JuicyAds tag behind an explicit opt in in a CMP that supports IAB TCF v2.2, list JuicyAds and its downstream partners in the vendor list with cookie names and durations, provide an easy refusal and withdrawal mechanism, keep proof of consent at least for the cookie lifetime and review the vendor list every six months. ### What alternatives exist if JuicyAds does not fit? Other adult ad networks include TrafficJunky, ExoClick, TrafficStars, AdsterraAdult and ClickAdu. Contextual only options without behavioural cookies (e.g. niche direct deals or in house ad serving) are a privacy friendlier path. Each option still requires age verification, a DPA and a consent banner. ### How should I update my cookie policy for JuicyAds? List JuicyAds as a recipient with cookie names, types, durations and category (advertising, retargeting). Disclose the downstream demand partners or link to the IAB vendor list. Mention transfers to Canada (PIPEDA adequacy), the United States and other third countries, the standard contractual clauses used and the explicit consent required under Article 9 GDPR. Review the entry every six months. Same category ## More services: Advertising [See the whole category](https://www.flowconsent.com/en/services/advertising) ### [Mega](https://www.flowconsent.com/en/services/advertising/mega) [Mega is an AI-powered platform that leverages artificial intelligence and machine learning to help businesses automate processes, generate insights, and enhance digital experiences. It provides intelligent automation, natural language processing, and predictive analytics. 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