> Integral Ad Science (IAS) verifies ad viewability, brand safety and fraud. Learn what its tags collect on your pages and how GDPR consent applies.
>
> Canonical: https://www.flowconsent.com/en/services/advertising/integral-ad-science

Advertising

# Integral Ad Science

Marketing · [Official website](https://integralads.com)

Integral Ad Science (IAS) is a US digital advertising verification company. Advertisers and publishers use its technology to measure whether ads are viewable, shown in brand-safe contexts and seen by real people rather than bots. Its tags run alongside ads on web pages and collect data about the page, the device and the ad impression.

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At a glance

- Category

  [Advertising](https://www.flowconsent.com/en/services/advertising)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Integral Ad Science and the GDPR

Integral Ad Science is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Integral Ad Science sets and contacts

The cookies of Integral Ad Science are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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Same category

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