> Fixel builds ad audiences from visitor engagement on your site for Meta and Google: what the tracker does, what data it collects and why consent is needed.
>
> Canonical: https://www.flowconsent.com/en/services/advertising/fixel

Advertising

# Fixel

Marketing · [Official website](https://fixel.ai)

Fixel is an advertising audience tool that analyses how visitors engage with a website and builds audience segments from that behaviour. These segments are sent to ad platforms such as Meta and Google for retargeting and lookalike campaigns. Since it tracks visitor engagement for advertising, it generally requires prior consent.

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At a glance

- Category

  [Advertising](https://www.flowconsent.com/en/services/advertising)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Fixel and the GDPR

Fixel is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Fixel sets and contacts

The cookies of Fixel are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

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