> How to use Clicktripz on a European travel site in compliance with GDPR. Cookies set, consent requirements, US data transfers and best practices. > > Canonical: https://www.flowconsent.com/en/services/advertising/clicktripz Advertising # Clicktripz Marketing · [Official website](https://site.clicktripz.com) Clicktripz is a travel focused performance advertising and click acquisition platform that uses JavaScript ad tags and third party cookies for behavioural targeting and attribution. [Block Clicktripz until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=advertising) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Advertising](https://www.flowconsent.com/en/services/advertising) - Consent Marketing - Prior consent Required - Documented cookies 4 - Third-party domains 4 - Servers United States with global cloud distribution Overview ## What does Clicktripz do? ## **What is Clicktripz** Clicktripz is a performance advertising and click acquisition network for the travel industry. Hotels, airlines, OTAs, and metasearch sites use it to buy and sell qualified travel intent traffic. The platform deploys JavaScript ad tags and conversion pixels on partner websites, sets cookies to track which click led to a booking, and shares attribution data with advertisers. ## **Cookies and identifiers used** Clicktripz sets third party cookies including ctz\_uid (pseudonymous identifier, twelve months), ctz\_clk (click attribution, thirty days), and synchronised IDs with partner DSPs. It also collects search intent signals (destination, dates, currency) when present in URLs. ## **Legal basis under the GDPR** The legal basis is explicit consent under Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy. Legitimate interest is not acceptable for behavioural and intent based advertising, especially when intent data is shared with multiple advertisers. ## **International data transfers** Clicktripz is a US company. EU personal data may be transferred to the US under Standard Contractual Clauses and the EU, US Data Privacy Framework where the recipient is certified. Document this in your privacy notice. ## **Consent management** Integrate a CMP, pass the TCF v2.2 TC string before every Clicktripz tag fires, honour Global Privacy Control, and treat Clicktripz as a marketing vendor that requires opt in by default. ## **Practical compliance steps** Sign a DPA, block the tag until consent, list Clicktripz domains in your cookie policy, document the international transfer, and review the partner mix quarterly. Avoid passing identifiable customer data such as email or full name without explicit consent and a contractual basis. Compliance ## Clicktripz and the GDPR Clicktripz is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Consent (GDPR Art. 6(1)(a) and ePrivacy Directive Art. 5(3)) - Risk level high - Applicable regulations GDPR, ePrivacy Directive, IAB TCF v2.2 ### Impact assessment (DPIA) A DPIA is recommended because Clicktripz combines travel intent data with cross site identifiers, falling within Art. 35(3)(b) of the GDPR for large scale profiling. ### Sample text for your banner > We use Clicktripz to deliver travel related advertising. With your consent, Clicktripz may set cookies and share booking intent with our partners. Cookies and trackers ## What Clicktripz sets and contacts - Tracking method JavaScript ad tag, conversion pixels and third party cookies for travel campaign attribution - Server location United States with global cloud distribution - Data transferred outside the EU Clicktripz is headquartered in the United States. EU data may be transferred under Standard Contractual Clauses and the EU, US Data Privacy Framework where applicable. ### Cookies set (4) | Name | Type | Duration | Purpose | | ----------- | ------------ | --------- | ----------------------------------------------------------------- | | ctz\_uid | third\_party | 12 months | Pseudonymous user identifier for travel advertising | | ctz\_clk | third\_party | 30 days | Click attribution and booking conversion tracking | | ctz\_sync | third\_party | 12 months | Cookie sync identifier shared with DSP partners | | ctz\_intent | third\_party | 30 days | Stores travel intent signals (destination, dates) for retargeting | ### Third-party domains contacted (4) - `clicktripz.com` - `cdn.clicktripz.com` - `track.clicktripz.com` - `sync.clicktripz.com` Questions ## Frequently asked questions about Clicktripz Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### What cookies does Clicktripz set? Third party cookies ctz\_uid (twelve months), ctz\_clk (thirty days), ctz\_sync (twelve months), and ctz\_intent (thirty days). ### Is consent required for Clicktripz? Yes. All Clicktripz cookies are non essential, so prior consent under Art. 5(3) ePrivacy and Art. 6(1)(a) GDPR is required. ### What is the legal basis? Explicit consent. Legitimate interest is not acceptable for behavioural and intent based advertising. ### Does Clicktripz transfer data to the US? Yes. Clicktripz is US based. Use SCCs and the EU, US Data Privacy Framework where applicable. ### Do I need a DPIA? A DPIA is recommended due to large scale profiling of travel intent data. ### How do I implement Clicktripz compliantly? Block tag until consent, integrate with a CMP, document the transfer and partners, sign a DPA, audit quarterly. ### Are there alternatives? Contextual travel ad networks, direct PPC on Google Hotel Ads with consent mode, and first party retargeting. ### How do I update my cookie policy? 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