> Compliance guide for Bringie advertising platform. Cookies, retargeting, EU hosting and consent under GDPR and ePrivacy. > > Canonical: https://www.flowconsent.com/en/services/advertising/bringie Advertising # Bringie Marketing · [Official website](https://www.bringie.com) Bringie is an EU advertising and conversion platform that uses cookies and pixel tracking to run retargeting campaigns and measure performance funnels. [Block Bringie until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=advertising) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Advertising](https://www.flowconsent.com/en/services/advertising) - Consent Marketing - Prior consent Required - Documented cookies 3 - Third-party domains 3 - Servers European Union Overview ## What does Bringie do? ## **What Bringie is** Bringie is an advertising and conversion platform used by ecommerce brands and lead generation businesses to launch retargeting campaigns, measure performance funnels and build audiences from on site behaviour. The platform exposes a JavaScript pixel and a server side API. ## **What data Bringie collects** Bringie sets first or third party cookies, captures the IP address, user agent, page URL, referrer, custom events such as ViewProduct, AddToCart and Purchase, transaction values and audience segment membership. The data are used to recognise visitors across sessions and to attribute conversions. ## **GDPR and ePrivacy implications** Cookie storage falls under Article 5(3) of the ePrivacy Directive and requires prior consent. Profiling for advertising and audience building is processed under Article 6(1)(a) GDPR. Sensitive categories should never be sent to the pixel. ## **Consent requirements** Block the Bringie pixel until the marketing or advertising category is accepted. Use the platform native consent mode or your CMP to gate it. Honour withdrawal by stopping events and clearing the cookies. ## **Data transfers** Bringie hosts its core services in the European Union. Some sub processors (analytics, CRM integrations) may operate from third countries. List them in the privacy policy and use Standard Contractual Clauses where required. ## **Practical compliance steps** Sign a Data Processing Agreement, document Bringie in your record of processing activities, run a DPIA covering profiling and conversion measurement, gate the pixel through your CMP and offer a user level opt out. Compliance ## Bringie and the GDPR Bringie is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Article 6(1)(a) GDPR (consent) and Article 5(3) ePrivacy Directive for cookie storage and reading - Risk level medium - Applicable regulations GDPR, ePrivacy Directive, PECR ### Impact assessment (DPIA) A DPIA is recommended because Bringie aggregates cross site browsing events and conversion data to build advertising audiences subject to profiling rules. ### Sample text for your banner > I agree that Bringie reads and writes cookies on my device, builds an audience profile from my browsing and uses these data to deliver personalised ads and measure conversions. Cookies and trackers ## What Bringie sets and contacts - Tracking method JavaScript advertising platform that uses cookies and pixel tracking to deliver retargeting campaigns and measure conversion funnels - Server location European Union ### Cookies set (3) | Name | Type | Duration | Purpose | | -------- | ------------ | -------- | ---------------------------------------------------------------------------------- | | br\_uid | http\_cookie | 1 year | Persistent visitor identifier set by Bringie to recognise the user across sessions | | br\_attr | http\_cookie | 90 days | Attribution cookie linking a click to the resulting conversion | | br\_evt | http\_cookie | session | Short lived event cookie used during a single browsing session | ### Third-party domains contacted (3) - `bringie.com` - `cdn.bringie.com` - `tag.bringie.com` Questions ## Frequently asked questions about Bringie Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Which cookies does Bringie set? Bringie sets a persistent visitor identifier (br\_uid), an attribution cookie (br\_attr) and a short lived event cookie (br\_evt) on the publisher domain or on bringie.com depending on the integration mode. ### Is consent required to use Bringie? Yes. Storage and reading of advertising cookies fall under Article 5(3) of the ePrivacy Directive and require prior, freely given, informed consent. ### What legal basis applies? Article 6(1)(a) GDPR (consent) is the only valid basis. Profiling for advertising is excluded from legitimate interest under EDPB guidance. ### Are user data transferred outside the EEA? Bringie processes data inside the European Union by default. Some sub processors may be in third countries. Document them and rely on Standard Contractual Clauses if needed. ### Do I need a DPIA for Bringie? A DPIA is recommended. Cross site profiling and audience building meet the criteria for high risk processing on ecommerce scale. ### How do I implement Bringie in a compliant way? Block the pixel until consent is granted. Sign a Data Processing Agreement. Document the integration in your record of processing activities. Offer a user level opt out. ### Are there alternatives to Bringie? Server side conversion APIs, contextual advertising and first party measurement offer different risk profiles while keeping retargeting capabilities. ### How should I update my cookie or privacy policy? List Bringie as a processor with the categories of data, purposes (retargeting, measurement, audience building), retention, transfer mechanism if any and a direct opt out link. 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