> How to use Audiohook for compliant digital audio advertising under GDPR and ePrivacy. Pixel, audience, US transfers and DPIA recommendations. > > Canonical: https://www.flowconsent.com/en/services/advertising/audiohook Advertising # Audiohook Marketing · [Official website](https://www.audiohook.com) Audiohook is a US programmatic digital audio advertising platform that delivers and measures audio campaigns across streaming, podcast and connected audio inventory. [Block Audiohook until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=advertising) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Advertising](https://www.flowconsent.com/en/services/advertising) - Consent Marketing - Prior consent Required - Documented cookies 3 - Third-party domains 4 - Servers United States Overview ## What does Audiohook do? ## **What Audiohook is** Audiohook is a programmatic digital audio advertising platform that helps brands and agencies plan, deliver and measure audio creatives across streaming services, podcast networks and connected audio inventory. It combines a tracking pixel on advertiser sites with audio impression beacons and DSP integrations. ## **What data Audiohook collects** Audiohook captures cookies, IP, user agent, audio impression events, listen through rates, brand lift signals, conversion events on advertiser sites and audience segment membership. The data are exchanged with downstream DSPs for retargeting and lookalike modelling. ## **GDPR and ePrivacy implications** Cookie storage on the advertiser site falls under Article 5(3) of the ePrivacy Directive. Listener profiling, audience syncing and US transfers require a documented Article 6(1)(a) GDPR consent. ## **Consent requirements** Block the Audiohook pixel until marketing or advertising consent is granted. Pass a TCF v2.2 TC string. Honour withdrawal by stopping events. ## **Data transfers** Audiohook is operated from the United States. Transfers from the EEA require certification under the EU US Data Privacy Framework or Standard Contractual Clauses with a transfer impact assessment. ## **Practical compliance steps** Sign a Data Processing Agreement, document Audiohook in your record of processing activities, run a DPIA, gate the pixel through your CMP and offer a user level opt out. Compliance ## Audiohook and the GDPR Audiohook is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. - Legal basis Article 6(1)(a) GDPR (consent) and Article 5(3) ePrivacy Directive for cookie storage and reading - Risk level high - Applicable regulations GDPR, ePrivacy Directive, PECR, IAB TCF v2.2 ### Impact assessment (DPIA) A DPIA is required because Audiohook combines listener profiling, programmatic auction signals and US transfers, which exceeds the EDPB criteria for high risk processing. ### Sample text for your banner > I agree that Audiohook reads and writes cookies on my device, builds an audio listener profile and uses these data for cross site audio advertising, including transfers to the United States. Cookies and trackers ## What Audiohook sets and contacts - Tracking method Programmatic digital audio advertising platform that uses pixels, audio impression tracking and DSP integrations for streaming and podcast inventory - Server location United States - Data transferred outside the EU Audiohook is operated from the United States. Personal data are transferred outside the European Economic Area to Audiohook and to programmatic partners. ### Cookies set (3) | Name | Type | Duration | Purpose | | ------- | ------------ | -------- | ----------------------------------------------------------------------------------------------- | | ahid | http\_cookie | 1 year | Persistent Audiohook visitor identifier used to recognise the listener across audio inventory | | ah\_cap | http\_cookie | 30 days | Frequency capping cookie that limits audio ad repetition per user | | ah\_evt | http\_cookie | session | Short lived event cookie used to deduplicate impression and conversion signals during a session | ### Third-party domains contacted (4) - `audiohook.com` - `cdn.audiohook.com` - `pixel.audiohook.com` - `serve.audiohook.com` Questions ## Frequently asked questions about Audiohook Can't find your question? Write to us, we answer fast. [Write to us](https://www.flowconsent.com/en/demo) ### Which cookies does Audiohook set? Audiohook sets advertising cookies on its serving domain, including a persistent visitor identifier (ahid), a frequency capping cookie and short lived event cookies on advertiser sites that load the conversion pixel. ### Is consent required to use Audiohook? Yes. Cookie storage and the cross site listener profiling that follows are subject to Article 5(3) of the ePrivacy Directive and require prior consent. ### What legal basis applies? Article 6(1)(a) GDPR (consent) is the only valid basis. Listener profiling for advertising is excluded from legitimate interest under EDPB guidance. ### Are user data transferred to the United States? Yes. Audiohook is operated from the United States and shares data with programmatic partners. Use the EU US Data Privacy Framework or Standard Contractual Clauses with a transfer impact assessment. ### Do I need a DPIA for Audiohook? Yes. Listener profiling, audience syncing and US transfers combined trigger Article 35 GDPR. ### How do I implement Audiohook in a compliant way? Block the pixel until consent is granted. Pass a TCF v2.2 TC string. Sign a DPA. Document downstream partners. Allow user level opt out. ### Are there alternatives to Audiohook? AdsWizz, Spotify Ad Studio and contextual audio platforms hosted in the EU offer different risk profiles for digital audio campaigns. ### How should I update my cookie or privacy policy? List Audiohook as a processor with the categories of data, purposes (audio advertising, audience building, measurement), retention, US transfer mechanism and a direct opt out link. 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