> AnalyticOwl, the AI-powered advertising DSP for CTV, display and audio: what its tracking does on a website and why it needs marketing consent. > > Canonical: https://www.flowconsent.com/en/services/advertising/analyticowl Advertising # AnalyticOwl Marketing · [Official website](https://analyticowl.com) AnalyticOwl presents itself as an AI-powered demand-side platform (DSP) for buying ads across connected TV, OTT, display, audio and digital out-of-home, with campaign planning and multi-channel attribution. Attribution and ad tracking on a website usually rely on tags that require marketing consent. [Block AnalyticOwl until consent](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=advertising) · [Scan my site](https://www.flowconsent.com/en/scan) At a glance - Category [Advertising](https://www.flowconsent.com/en/services/advertising) - Consent Marketing - Prior consent Required - Documented cookies 0 Compliance ## AnalyticOwl and the GDPR AnalyticOwl is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy. Cookies and trackers ## What AnalyticOwl sets and contacts The cookies of AnalyticOwl are not documented in the catalog yet. To see what is actually set on your site, run a free scan. 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