> Adara is a travel data and advertising company. Learn what its tags collect on a website, the cookies involved and why GDPR consent is required.
>
> Canonical: https://www.flowconsent.com/en/services/advertising/adara

Advertising

# Adara

Marketing · [Official website](https://adara.com)

Adara is a travel data and advertising company that helps travel and hospitality brands reach and measure their audiences. Its tags on websites collect browsing and booking signals used for audience targeting and campaign measurement. Because it relies on advertising identifiers and shares data with a third party, it requires prior consent under the GDPR.

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At a glance

- Category

  [Advertising](https://www.flowconsent.com/en/services/advertising)

- Consent

  Marketing

- Prior consent

  Required

- Documented cookies

  0

Compliance

## Adara and the GDPR

Adara is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

## What Adara sets and contacts

The cookies of Adara are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

[Scan my site](https://www.flowconsent.com/en/scan)

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