> FlowConsent vs iubenda: compare pricing, features, GDPR compliance and setup time. See why FlowConsent is the faster, EU-hosted cookie banner.
>
> Canonical: https://www.flowconsent.com/en/comparison/iubenda-vs-flowconsent

Comparison

# iubenda vs FlowConsent: which CMP to choose in 2026?

FlowConsent vs iubenda: compare pricing, features, GDPR compliance and setup time. See why FlowConsent is the faster, EU-hosted cookie banner.

Updated August 19, 2026 · 16 min read

[Try FlowConsent for free](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=comparison) · [Book a demo](https://www.flowconsent.com/en/demo)

## At a glance

FlowConsent

Unbeatable price: free up to 25,000 sessions/month, then €14.99/month up to 100,000 sessions

Simple pricing model: based on sessions, with no page view surcharges

3 domains included in the Pro plan, perfect for managing multiple sites

Ultra-fast setup: 10 minutes, without Google Tag Manager

No unpredictable surcharges: a fixed price with no surprises

iubenda

CMP + legal documents: a unique bundle with a Privacy Policy and Terms generator

Established Italian player: more than 150,000 clients in over 100 countries

Complete compliance: GDPR, CCPA, LGPD, with legal documents included

Page-view-based pricing: €4.99/month billed annually (25k page views) plus €0.05 per 1,000 extra page views

Price per site/app: no multi-domain, each site is billed separately

Contents

**Our verdict:** for most websites (SMEs, startups, agencies, e-commerce), FlowConsent offers the best value for money, with savings of 33% to 100%. iubenda is interesting if you need professional legal documents generated automatically on top of the CMP.

## What is a CMP and why do you need one?

A Consent Management Platform (CMP) is an essential tool for complying with the GDPR and other privacy regulations (ePrivacy, CCPA, LGPD). It allows you to:

- **Display a consent banner** that meets legal requirements
- **Collect and record user choices**
- **Block cookies** before consent is obtained
- **Manage proof of consent** (consent log)
- **Facilitate user rights** (access, modification, deletion)

Without a CMP, your website risks fines of up to €20 million or 4% of global turnover. Beyond the legal aspects, a good CMP also helps maintain your marketing performance by optimizing consent rates.

## FlowConsent overview

### What is FlowConsent?

FlowConsent is a French consent management solution launched in 2024, positioned as an accessible alternative to premium CMPs. The goal: democratize GDPR compliance by offering a professional solution at an affordable price.

### FlowConsent's philosophy

FlowConsent stands out with an "anti-premium" approach: offering all the essential GDPR compliance features without the complexity and costs of enterprise solutions. Unlike established players who charge by page views with surcharges, FlowConsent uses a simple model based on sessions only.

### FlowConsent's strengths

**Simple and predictable pricing**

- Fixed price of €14.99/month regardless of the size of your site
- Model based on sessions only (a single metric)
- Free plan up to 25,000 sessions/month
- 3 domains included in the Pro plan
- No hidden costs or page view surcharges

**Simplified installation**

- 10-minute setup without Google Tag Manager
- Intuitive interface for non-technical users
- Lightweight script for optimal performance

**Technical automation**

- Google Consent Mode v2 activated with one click
- Automatic cookie policy updates
- Automatic scanning of new cookies

**European hosting**

- Servers located in Europe for GDPR compliance
- Free plan hosted on your own Cloudflare account, paid plans on our European servers
- No data transfers outside the EU

## iubenda overview

### What is iubenda?

iubenda is an Italian solution positioned as an established compliance player, with more than 150,000 clients in over 100 countries. Its distinctive feature: a combined CMP + legal document generator offer.

### iubenda's philosophy

iubenda focuses on an all-in-one approach: not only a CMP to manage cookie consent, but also professional generators for the Privacy Policy, Cookie Policy and Terms & Conditions. The documents are drafted by lawyers, customizable, and updated automatically when laws change.

### iubenda's strengths

**Unique CMP + legal documents bundle**

- Privacy and Cookie Policy generator
- Terms & Conditions (T\&C) generator
- Documents drafted by lawyers
- Automatic updates following legislative changes
- Thousands of pre-written clauses

**Large, established client base**

- More than 150,000 clients in over 100 countries
- Prestigious clients (Sony Music, Siemens, Lamborghini, Ryanair, etc.)
- Solid experience built over several years

**Multi-jurisdiction compliance**

- European GDPR (+ UK equivalent)
- ePrivacy Directive / Cookie Law
- Swiss DPA
- California CCPA and CPRA
- Virginia VCDPA
- Brazilian LGPD

**Advanced compliance tools (Ultimate plan)**

- Data Processing Activities Register
- Whistleblowing Management Tool
- Data Subject Rights Management Tool
- WayWidget (accessibility)
- Newsletter Opt-in Booster

**Integrations and certifications**

- Google Consent Mode support (all plans)
- One-click IAB TCF activation
- Certified CMP Partner
- ISO/IEC 27001 certified

### iubenda's limitations

**Page-view-based pricing with surcharges**

- 25,000 page views included (Essentials), with a surcharge of €0.05 per 1,000 additional page views
- These surcharges can quickly add up on high-traffic sites
- The exact monthly cost is hard to predict
- Example: 50,000 page views on the Essentials plan = €4.99 + €1.25 surcharge = €6.24/month

**Price per site/application**

- Each site or app is billed separately (no multi-domain included)
- To manage 3 sites: €4.99 × 3 = €14.97/month minimum
- For agencies with multiple clients, costs add up quickly

**High entry price for complete features**

- Essentials plan at €4.99/month is very limited (25k page views, one language)
- Advanced plan at €19.99/month required for multilingual and geolocation
- Ultimate plan at €79.99/month for advanced features and no branding

**Virtually unusable free plan**

- Limited to 5,000 page views/month
- Barely usable for a production site
- Only useful for testing the service

**Complex offer**

- The CMP + documents bundle can be overkill if you already have your legal documents
- You cannot take the CMP alone without the documents
- Separate surcharges for some services (Consent Database: €5 per 1,000 consents)

**Using iubenda? Check what really runs on your website.** FlowConsent scans your website to detect every active third-party service, then turns the result into a compliant cookie banner in one click. [Scan my website for free](https://www.flowconsent.com/en/scan): no installation, no commitment, results in 1 to 3 minutes.

## Detailed pricing comparison

### FlowConsent pricing

FlowConsent offers a simple and transparent [pricing grid](https://www.flowconsent.com/en/pricing) based on sessions:

**Free plan (€0)**

- Up to 25,000 sessions/month included
- 1 domain included
- All the basic features
- FlowConsent branding visible
- Google Consent Mode v2
- Microsoft UET Consent Mode
- GDPR compliance, with a consent log kept for 13 months
- Automatic cookie scanning (1 scan per week)

**Pro plan (€14.99/month)**

- Up to 100,000 sessions/month included
- 3 domains included
- Ticketing support
- Everything in Free, plus:
- 90-day consent analytics
- 1 cookie scan per day
- Up to 5 languages
- 3 banners per workspace
- Subdomain support
- 10 users per workspace

**Enterprise plan (custom quote)**

- Sessions priced according to your traffic
- Domains on request
- Personalized onboarding
- Custom multilingual setup
- Unlimited banners
- Full setup handled by our team
- Priority support with a dedicated CSM

### iubenda pricing (2026)

iubenda offers three main plans based on page views, **per site/application**:

**Free plan (€0)**

- Up to 5,000 page views/month
- Limited features
- Only for testing the service

**Essentials plan (€4.99/month per site, billed annually)**

- Annual billing: €59.88/year per site (€5.99/month with monthly billing)
- Up to 25,000 page views/month included
- +€0.05 per 1,000 additional page views
- Legal documents (up to 20 third-party services)
- One language only
- Very discreet iubenda branding
- Google Consent Mode support
- Complete style customization
- Monthly scan of the main pages

**Advanced plan (€19.99/month per site, billed annually)**

- Annual billing: €239.88/year per site (€21.99/month with monthly billing)
- Up to 50,000 page views/month included
- +€0.05 per 1,000 additional page views
- Legal documents (up to 30 third-party services)
- All available languages
- Very discreet iubenda branding
- Google Consent Mode support
- Geolocation-based consent settings
- Complete style customization
- Terms & Conditions included
- API integration
- Monthly scan of the main pages

**Ultimate plan (€79.99/month per site, billed annually)**

- Annual billing: €959.88/year per site (€89.99/month with monthly billing)
- Up to 150,000 page views/month included
- +€0.05 per 1,000 additional page views
- Legal documents (unlimited services)
- All available languages
- No iubenda branding
- Google Consent Mode support
- Geolocation
- Native mobile apps without limits
- Detailed statistical analyses
- Cookie consent paywall
- Terms & Conditions + API
- Free data fields
- Data Processing Activities Register
- Whistleblowing Management Tool
- Data Subject Rights Management Tool
- Site scan every hour

**Additional services:**

- Consent Database: €5/month per 1,000 new consents recorded
- WayWidget (accessibility): available in Lite and Standard versions

**Important note:** iubenda prices are per site/application. If you manage several sites, you must multiply the price by the number of sites. Surcharges of €0.05 per 1,000 page views can add up quickly.

### Comparative pricing analysis

To better understand the financial impact of each solution, let's look at a few concrete scenarios:

**Scenario 1: small site (20,000 sessions/month, \~40,000 page views)**

- FlowConsent: **free** (included in the free plan up to 25,000 sessions)

- iubenda: €4.99/month (Essentials, 25k page views included, so a surcharge applies on 40k)

  - 40k - 25k = 15k extra = 15 units × €0.05 = €0.75 surcharge
  - Total: €4.99 + €0.75 = **€5.74/month**

- **FlowConsent savings: €5.74/month (100%), or €68.88/year**

**Scenario 2: medium site (50,000 sessions/month, \~100,000 page views)**

- FlowConsent: €14.99/month (Pro plan)

- iubenda: €19.99/month (Advanced required, 50k page views included for 100k used)

  - 100k - 50k = 50k extra = 50 units × €0.05 = €2.50 surcharge
  - Total: €19.99 + €2.50 = **€22.49/month**

- **FlowConsent savings: €7.50/month (33%), or €90/year**

**Scenario 3: large site (100,000 sessions/month, \~200,000 page views)**

- FlowConsent: €14.99/month (still the Pro plan)

- iubenda: €79.99/month (Ultimate required for 200k page views)

  - 200k - 150k = 50k extra = 50 units × €0.05 = €2.50 surcharge
  - Total: €79.99 + €2.50 = **€82.49/month**

- **FlowConsent savings: €67.50/month (82%), or €810/year**

**Scenario 4: agency with 3 sites (30,000 sessions each, \~60,000 page views each)**

- FlowConsent: €14.99/month (3 domains included in the Pro plan)

- iubenda: €19.99/month × 3 sites (Advanced per site)

  - Each site: 60k - 50k = 10k extra = 10 units × €0.05 = €0.50
  - Per site: €19.99 + €0.50 = €20.49
  - Total for 3 sites: €20.49 × 3 = **€61.47/month**

- **FlowConsent savings: €46.48/month (76%), or €557.76/year**

**Scenario 5: high-traffic site (150,000 sessions/month, \~300,000 page views)**

- FlowConsent: custom quote (Enterprise plan, price based on traffic)

- iubenda: €79.99/month (Ultimate)

  - 300k - 150k = 150k extra = 150 units × €0.05 = €7.50 surcharge
  - Total: €79.99 + €7.50 = **€87.49/month**

- **FlowConsent savings: depend on your quote, to be compared with iubenda's €87.49/month**

**Scenario 6: small site with a single need, the CMP only (no need for legal documents)**

- FlowConsent: **free** or €14.99/month (depending on traffic)
- iubenda: €4.99/month minimum (you cannot take the CMP alone)
- **The iubenda problem: you pay for legal documents even if you don't use them**

**Over one year, FlowConsent savings are substantial:**

- Small site (40k page views): **€68.88 saved** (free vs €68.88/year)
- Medium site (100k page views): **€90 saved**
- Large site (200k page views): **€810 saved**
- Agency with 3 sites: **€557.76 saved**

### Sessions vs page views with surcharges: what's the difference?

The difference between the two pricing models is crucial:

**Page views with surcharges (iubenda)**

- Counts every page viewed by every visitor
- Example: 10,000 visitors × 5 pages viewed on average = 50,000 page views
- Surcharges of €0.05 per 1,000 additional page views
- Highly dependent on visitor behavior (number of pages viewed)
- Hard to predict if your content encourages extensive browsing

**Sessions without surcharges (FlowConsent)**

- Counts user visits, regardless of the pages viewed
- Example: 10,000 visitors = 10,000 sessions, whether they view 2 or 10 pages
- No surcharges, fixed price
- More predictable and better suited to engaging sites

**Concrete example 1:** a blog with 2,000 articles receiving 30,000 visitors/month who read 4 articles on average = 120,000 page views:

- FlowConsent: 30,000 sessions = €14.99/month (Pro plan, above the 25,000 free sessions)

- iubenda: €19.99/month (Advanced, 50k included) + surcharge (120k - 50k = 70k extra)

  - Surcharge: 70 units × €0.05 = €3.50
  - Total: €19.99 + €3.50 = **€23.49/month**

- **FlowConsent saves €8.50/month, or €102/year**

**Concrete example 2:** an e-commerce site with 500 products receiving 40,000 visitors/month who view 6 pages on average = 240,000 page views:

- FlowConsent: 40,000 sessions = €14.99/month (Pro plan)

- iubenda: €79.99/month (Ultimate, 150k included) + surcharge (240k - 150k = 90k extra)

  - Surcharge: 90 units × €0.05 = €4.50
  - Total: €79.99 + €4.50 = **€84.49/month**

- **FlowConsent saves €69.50/month, or €834/year**

**Streamline your compliance with FlowConsent.** [Try FlowConsent for free](https://app.flowconsent.com/auth/register)

## Installation and setup

### FlowConsent installation

**Step 1: account creation**

- Sign up on flowconsent.com
- Verify your email
- Create your first project

**Step 2: banner configuration**

- Choose a banner template
- Customize colors and text
- Configure cookie categories
- Turn on Google Consent Mode v2 (a simple toggle)

**Step 3: script installation**

- Copy the unique generated script
- Add it to your site's `<head>`
- Publish and test

**Total: \~10 minutes**

No need for Google Tag Manager, complex configuration or advanced technical skills.

### iubenda installation

**Step 1: account creation (2 minutes)**

- Sign up on iubenda.com
- Verify your email
- Choose a plan (14-day money-back guarantee)

**Step 2: legal document generation (15 minutes)**

- Privacy Policy generator
- Select third-party services and clauses
- Customize the texts
- Cookie Policy generator
- Terms & Conditions generator (Advanced or Ultimate plan)

**Step 3: banner configuration (10 minutes)**

- Choose a style and customize it
- Configure consent categories
- Set up languages
- Geolocation (Advanced or Ultimate plan)

**Step 4: script installation (5 minutes)**

- Get the Privacy Controls script
- Add it to your site's `<head>`
- Integrate the legal documents

**Step 5: testing and validation (10 minutes)**

- Check that everything works
- Test different consent scenarios
- Validate the legal documents

**Total: \~42 minutes**

## Feature comparison

### GDPR compliance and regulations

**FlowConsent**

- Complete GDPR compliance
- Consent log (13-month retention)
- Hosting on EU servers
- Google Consent Mode v2 (automatic activation)
- Microsoft UET Consent Mode
- IAB TCF (coming soon)

**iubenda**

- Complete GDPR compliance
- Consent log
- Hosting on EU servers
- Google Consent Mode support (all plans)
- One-click IAB TCF activation
- Support for CCPA, CPRA, VCDPA
- Support for Brazil's LGPD
- Swiss DPA
- Certified CMP Partner
- ISO/IEC 27001 certified

**Verdict:** iubenda offers more complete multi-jurisdiction certifications.

### Legal documents

**FlowConsent**

- No legal document generator
- Cookie policy generated automatically
- You need to create your Privacy Policy and T\&C separately

**iubenda**

- Privacy and Cookie Policy generator
- Terms & Conditions generator (Advanced and Ultimate plans)
- Thousands of clauses pre-written by lawyers
- Automatic updates following legislative changes
- Customization with your own text
- Multilingual documents

**Verdict:** iubenda has a unique advantage with its professional legal document generators.

### Customization and design

**FlowConsent**

- Color and font customization
- Several banner positions available
- Basic templates included
- Text and label editing
- Real-time preview

**iubenda**

- Complete style customization (all plans)
- Pre-built templates
- Multilingual support (1 language on Essentials, all languages on Advanced/Ultimate)
- Simple integration on a website or app

**Verdict:** customization is comparable on both solutions.

### Analytics and reporting

**FlowConsent**

- Consent statistics dashboard
- Acceptance rate by category
- CSV data export
- Trends over time
- Automatic monthly reports (90 days)

**iubenda (Essentials and Advanced plans)**

- Basic consent statistics
- Cookie overview
- Monthly compliance scans

**iubenda (Ultimate plan)**

- Detailed statistical analyses
- Hourly compliance monitoring
- Instant problem notifications
- Complete compliance dashboard

**Verdict:** iubenda Ultimate offers more analytics features, but at €79.99/month.

### Cookie and service management

**FlowConsent**

- Automatic cookie scanning (weekly on Free, daily on Pro)
- Automatic classification
- Catalog of more than 7,000 third-party services
- Automatic cookie policy updates
- Automatic cookie blocking before consent
- 1 scan per day (Pro plan)

**iubenda**

- Monthly scan of the main pages (Essentials and Advanced)
- Hourly scan (Ultimate)
- Automatic first-party cookie mapping
- Instant problem notifications (Ultimate)
- Automatic blocking before consent

**Verdict:** FlowConsent scans more often on the Pro plan (once a day vs once a month).

### Multilingual support

**FlowConsent**

- 28 languages available
- Multilingual interface
- Manual text translation

**iubenda**

- One language only (Essentials plan)
- All available languages (Advanced and Ultimate plans)
- Multilingual legal documents
- Multilingual interface

**Verdict:** iubenda requires the Advanced plan (€19.99) for full multilingual support.

### Advanced compliance tools

**FlowConsent**

- Consent log included
- Cookie policy generated automatically
- Google Consent Mode v2
- Microsoft UET Consent Mode

**iubenda (Ultimate plan only)**

- Data Processing Activities Register
- Whistleblowing Management Tool
- Data Subject Rights Management Tool
- WayWidget (accessibility)
- Newsletter Opt-in Booster
- Consent Database (€5 per 1,000 consents)

**Verdict:** iubenda Ultimate offers a complete suite of compliance tools, but at €79.99/month per site.

## Use cases: who should choose what?

### Choose FlowConsent if...

**You want the best value for money for a CMP only**

A generous free plan (25,000 sessions) and a Pro plan at €14.99/month with no surcharges.

**You already have your legal documents**

If you've already written your Privacy Policy and T\&C, there's no need to pay for iubenda's generators.

**You manage multiple sites**

3 domains included in the Pro plan vs per-site billing at iubenda.

**You want a fixed price with no surprises**

No €0.05 per 1,000 page views surcharges. The price stays stable.

**You want a fast installation**

10 minutes vs 42 minutes for iubenda.

**You're looking for simplicity**

A focus on the CMP alone, an intuitive interface and automatic Google Consent Mode v2.

**Typical profiles:**

- SMEs and startups on a tight budget
- Web agencies managing multiple clients
- Growing e-commerce sites
- Developers who already have their legal documents
- Webflow and no-code sites
- Sites with engaged traffic (many pages viewed per visitor)

### Choose iubenda if...

**You need professional legal documents**

Privacy Policy and T\&C generators drafted by lawyers and updated automatically.

**You're launching your first site without legal documents**

The all-in-one CMP + documents bundle is ideal to get started quickly and fully compliant.

**You need multi-jurisdiction compliance**

Full support for GDPR, CCPA, CPRA, VCDPA, LGPD and Swiss DPA, with adapted documents.

**You manage a single site with moderate traffic**

The Essentials plan at €4.99/month can be competitive for a single site under 25k page views.

**You need advanced compliance tools**

The Ultimate plan with the Activities Register, Whistleblowing Tool and Data Subject Rights Management.

**You work with major brands**

Prestigious client references (Sony Music, Lamborghini, Ryanair) and ISO certifications.

**Typical profiles:**

- Startups launching their first site
- Companies without existing legal documents
- Sites operating in multiple jurisdictions (EU, US, Brazil)
- Large companies with a comfortable budget
- Sites with a single domain and moderate traffic
- Organizations that need a complete set of compliance tools (Ultimate)

## Final verdict: our recommendation

### For most users: FlowConsent

**Why?**

- **Unbeatable price**: free up to 25,000 sessions/month, then only €14.99/month up to 100,000 sessions
- **No unpredictable surcharges**: no €0.05 per 1,000 additional page views like at iubenda
- **Multi-domain included**: 3 domains in the Pro plan vs per-site billing at iubenda
- **Ultra-fast installation**: 10 minutes vs 42 minutes for iubenda
- **Simplicity**: a focus on the CMP alone, ideal if you already have your legal documents
- **Predictable fixed price**: no surprises on the bill, even if your site is highly engaging

FlowConsent is the rational choice for most websites, especially agencies managing multiple clients, sites with engaging content that generates many page views per visitor, and companies that have already invested in professional legal documents. Savings of 33% to 100% depending on your profile are substantial.

### For specific cases: iubenda

**Choose iubenda if:**

- You're launching your first site and don't have a Privacy Policy or T\&C yet
- You want legal documents drafted by lawyers with automatic updates
- You operate in multiple jurisdictions (EU, US, Brazil) and want adapted documents
- You manage a single site with moderate traffic (under 25k page views) and can use the Essentials plan at €4.99
- You need advanced compliance tools (register, whistleblowing, data subject rights) and can invest in Ultimate
- You prefer an all-in-one CMP + documents solution, even if it costs more

iubenda remains an excellent solution for startups and companies looking for a complete CMP + professional legal documents bundle, and willing to invest more to have everything in one place.

## Summary table

| Criteria                   | FlowConsent  | iubenda                    |
| -------------------------- | ------------ | -------------------------- |
| Price, small site          | Free         | \~€5.74                    |
| Price, medium site         | €14.99       | \~€22.49                   |
| Price, large site          | €14.99       | \~€82.49                   |
| Price, agency with 3 sites | €14.99       | \~€61.47                   |
| Pricing model              | Sessions     | Page views with surcharges |
| Domains included           | 1 / 3        | 1 per plan                 |
| Installation               | 10 min       | 42 min                     |
| GCM v2                     | Automatic    | Manual configuration       |
| IAB TCF                    | Coming soon  | 1-click activation         |
| Legal documents            | Not included | Included                   |
| Privacy Policy generated   | No           | Yes                        |
| T\&C generated             | No           | Yes                        |
| Page view surcharges       | None         | €0.05 per 1,000 extra      |
| Multilingual               | 28 languages | Limited                    |

## Conclusion

The choice between FlowConsent and iubenda mainly depends on your legal document needs and on how many sites you manage:

**Choose FlowConsent** if you want simplicity and the best value for money for a CMP alone, and you already have your legal documents or can create them separately. A pricing model based only on sessions, without any page view surcharge, removes every surprise from the bill and is particularly favorable for engaging sites where visitors view many pages. With a truly generous free plan up to 25,000 monthly sessions and a Pro plan at a fixed €14.99 per month including 3 domains, FlowConsent is ideal for agencies managing multiple clients and for growing sites that want to keep their costs under control. Savings of 33% to 100% compared to iubenda, depending on your profile, are substantial and can be reinvested in your growth.

**Choose iubenda** if you're launching your first site and need a complete bundle of CMP plus professional legal documents drafted by lawyers and updated automatically as laws change; if you operate in multiple jurisdictions requiring adapted documents, including GDPR, CCPA, CPRA, VCDPA, LGPD and Swiss DPA; if you manage a single site with moderate traffic below 25,000 monthly page views and can use the Essentials plan at €4.99 per month; or if you need advanced compliance tools such as the Data Processing Activities Register, the Whistleblowing Management Tool and the Data Subject Rights Management Tool available in the Ultimate plan. Beware, however, of the €0.05 surcharge per 1,000 additional page views, which can make the bill climb unpredictably on engaging sites.

For the vast majority of websites, including SMEs, startups, agencies, e-commerce and content sites, **FlowConsent is the most relevant choice**: complete GDPR compliance, a simple 10-minute installation, transparent and predictable pricing with no hidden surcharges, multi-domain included for agencies, and savings of 33% to 100% depending on your profile. The session-based pricing model is much simpler and more predictable than iubenda's page-view-based model with surcharges.

For startups launching their first site without existing legal documents, companies operating in multiple jurisdictions that need adapted documents, sites managing a single domain with moderate traffic, or organizations that need a complete suite of advanced compliance tools, **iubenda can justify the extra investment** through its professional legal document generators, drafted by lawyers and updated automatically, its complete multi-jurisdiction support (GDPR, CCPA, LGPD and more), and its official certifications, including Certified CMP Partner and ISO/IEC 27001.

**Ready to get started?**

- [Try FlowConsent for free](https://app.flowconsent.com/auth/register): **free up to 25,000 sessions/month** (no credit card required)
- [Try iubenda](https://iubenda.com/): 14-day money-back guarantee (from €4.99/month)

**Need help choosing?** Contact our respective teams for a free site audit and a personalized recommendation.

## Frequently asked questions

### What's the difference between sessions and page views?

A session is a complete visit by a user to your site, however many pages they view. A page view is counted each time a visitor loads a page. For example, if a user visits your site and views 5 pages, that counts as 1 session but 5 page views. With FlowConsent, which charges by sessions, you pay for actual visitors, regardless of their browsing behavior. With iubenda, which charges by page views with a surcharge of €0.05 per 1,000 additional page views, an engaging site where visitors view many pages can see its costs rise quickly and unpredictably. A site with 30,000 visitors who each view 4 pages on average has 30,000 sessions but 120,000 page views, which can make a big price difference between the two models.

### Are both solutions truly GDPR compliant?

Yes. Both FlowConsent and iubenda fully comply with the GDPR, the ePrivacy directive and the CNIL recommendations. They record proof of consent, host data in Europe and respect all user rights, including access, modification and deletion. iubenda also holds several official certifications, such as Certified CMP Partner and ISO/IEC 27001 for information security. iubenda also offers extended support for CCPA, CPRA, VCDPA, Brazil's LGPD and Swiss DPA, with legal document generators adapted to each jurisdiction. IAB TCF support is coming soon at FlowConsent, while iubenda already offers one-click IAB TCF activation on all plans.

### Are iubenda's legal documents worth the extra cost?

It depends on where you stand with your legal documents. If you don't yet have a professional Privacy Policy, Cookie Policy or Terms & Conditions, iubenda's generators, drafted by lawyers with thousands of pre-written clauses and automatic updates as laws change, add real value. Having these documents drafted by a lawyer would cost several thousand euros, plus translation and update fees. However, if you've already invested in professional legal documents that suit you, you'd be paying for a service you don't need, because iubenda doesn't let you take the CMP without the document generators. In that case, FlowConsent at €14.99 per month saves you €5 to €67 per month depending on the iubenda plan, or €60 to €804 per year.

### What happens if I exceed page view limits with iubenda?

If you exceed the page views included in your iubenda plan, you are automatically charged a surcharge of €0.05 per 1,000 additional page views through the Usage Supplement feature. For example, if you're on the Essentials plan with 25,000 page views included and you reach 50,000 page views in the month, you are 25,000 page views over, or 25 additional units, which means a €1.25 surcharge on top of your €4.99 monthly subscription. These surcharges can add up quickly and make your monthly bill unpredictable, especially on an engaging site where visitors view many pages. FlowConsent has no such surcharges: the price stays fixed at €14.99 per month up to 100,000 sessions, whatever the number of pages viewed per visitor.

### How much does each solution really cost per year for an agency managing multiple sites?

For an agency managing several client sites, the cost difference becomes very significant, because iubenda charges per site while FlowConsent includes 3 domains in the Pro plan. Take an agency managing 3 client sites, each with 30,000 monthly sessions and about 60,000 monthly page views. With FlowConsent, the agency pays €14.99 per month for all 3 sites, or €179.88 per year. With iubenda, it needs the Advanced plan at €19.99 per month for each site, because the Essentials plan allows only one language and includes only 25,000 page views. Each site generates 60,000 page views and exceeds the 50,000 included by 10,000, adding a €0.50 surcharge per site. The monthly cost per site is therefore €20.49; multiplied by 3 sites, that's €61.47 per month or €737.64 per year. FlowConsent saves €557.76 per year, or 76%.

### Can I use FlowConsent or iubenda without Google Tag Manager?

Yes. Both solutions can be installed without Google Tag Manager by simply adding their script to your site's header. FlowConsent makes installation particularly simple, with a 10-minute setup and Google Consent Mode v2 activated through a simple toggle in the dashboard, without any manual parameter configuration. iubenda can also be installed without GTM by adding the Privacy Controls script directly to your HTML, with integration modules for popular CMS platforms that simplify the process further. A complete iubenda installation takes about 42 minutes, because it also includes generating and integrating the legal documents on top of the consent banner. Both solutions work without GTM, but FlowConsent is faster and more direct if you only need the CMP without legal documents.

Other comparisons

## Compare FlowConsent with other CMPs.

Pricing, setup, compliance: the same criteria, applied to every solution on the market.

[Axeptio vs FlowConsent · August 19, 2026](https://www.flowconsent.com/en/comparison/axeptio-vs-flowconsent)

### [Axeptio vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/axeptio-vs-flowconsent)

[FlowConsent vs Axeptio: compare pricing, features, GDPR compliance and setup time, and see why FlowConsent is the faster, EU-hosted cookie banner.](https://www.flowconsent.com/en/comparison/axeptio-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/axeptio-vs-flowconsent)·

[Cookiebot vs FlowConsent · August 19, 2026](https://www.flowconsent.com/en/comparison/cookiebot-vs-flowconsent)

### [Cookiebot vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/cookiebot-vs-flowconsent)

[FlowConsent vs Cookiebot: compare pricing, features, GDPR compliance and setup time. See why FlowConsent is the faster, EU-hosted cookie banner.](https://www.flowconsent.com/en/comparison/cookiebot-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/cookiebot-vs-flowconsent)·

[CookieYes vs FlowConsent · August 19, 2026](https://www.flowconsent.com/en/comparison/cookieyes-vs-flowconsent)

### [CookieYes vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/cookieyes-vs-flowconsent)

[FlowConsent vs CookieYes: compare pricing, features, GDPR compliance and setup time. See why FlowConsent is the faster, EU-hosted cookie banner.](https://www.flowconsent.com/en/comparison/cookieyes-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/cookieyes-vs-flowconsent)·

[Cookie Information vs FlowConsent · August 19, 2026](https://www.flowconsent.com/en/comparison/cookie-information-vs-flowconsent)

### [Cookie Information vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/cookie-information-vs-flowconsent)

[FlowConsent vs Cookie Information: compare pricing, features, GDPR compliance and setup time. See why FlowConsent is the faster, EU-hosted cookie banner.](https://www.flowconsent.com/en/comparison/cookie-information-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/cookie-information-vs-flowconsent)·

[Didomi vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/didomi-vs-flowconsent)

### [Didomi vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/didomi-vs-flowconsent)

[Didomi vs FlowConsent: pricing, features, IAB TCF and setup compared. Two French CMPs, one built for enterprises, the other simple and affordable.](https://www.flowconsent.com/en/comparison/didomi-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/didomi-vs-flowconsent)·

[OneTrust vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/onetrust-vs-flowconsent)

### [OneTrust vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/onetrust-vs-flowconsent)

[OneTrust vs FlowConsent: pricing, features, IAB TCF and setup compared. An enterprise privacy suite or a simple, affordable, EU-hosted cookie banner?](https://www.flowconsent.com/en/comparison/onetrust-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/onetrust-vs-flowconsent)·

[Usercentrics vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/usercentrics-vs-flowconsent)

### [Usercentrics vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/usercentrics-vs-flowconsent)

[Usercentrics vs FlowConsent: session-based pricing, features, IAB TCF and setup compared, with worked examples based on both vendors' public prices.](https://www.flowconsent.com/en/comparison/usercentrics-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/usercentrics-vs-flowconsent)·

[tarteaucitron.io vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/tarte-au-citron-vs-flowconsent)

### [tarteaucitron.io vs FlowConsent: which CMP should you choose in 2026?](https://www.flowconsent.com/en/comparison/tarte-au-citron-vs-flowconsent)

[tarteaucitron.io or FlowConsent: open source, Pro licence, consent records, multi-site and pricing compared. An honest guide to choosing your CMP in 2026.](https://www.flowconsent.com/en/comparison/tarte-au-citron-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/tarte-au-citron-vs-flowconsent)·

[Termly vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/termly-vs-flowconsent)

### [Termly vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/termly-vs-flowconsent)

[Termly or FlowConsent: compare per-site pricing, free plans, consent logs, IAB TCF and setup time to choose the right cookie consent banner for your website.](https://www.flowconsent.com/en/comparison/termly-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/termly-vs-flowconsent)·

[CookieHub vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/cookiehub-vs-flowconsent)

### [CookieHub vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/cookiehub-vs-flowconsent)

[CookieHub or FlowConsent: two session-priced CMPs. Compare pricing, free plans, domains, IAB TCF and hosting to make the right choice in 2026.](https://www.flowconsent.com/en/comparison/cookiehub-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/cookiehub-vs-flowconsent)·

[CookieScript vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/cookie-script-vs-flowconsent)

### [CookieScript vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/cookie-script-vs-flowconsent)

[CookieScript or FlowConsent: yearly per-domain pricing, consent records, IAB TCF, multi-domain coverage and hosting compared to help you choose in 2026.](https://www.flowconsent.com/en/comparison/cookie-script-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/cookie-script-vs-flowconsent)·

[Osano vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/osano-vs-flowconsent)

### [Osano vs FlowConsent: which CMP should you choose in 2026?](https://www.flowconsent.com/en/comparison/osano-vs-flowconsent)

[Osano or FlowConsent: compare pricing, traffic caps, IAB TCF, hosting and the No Fines guarantee. A detailed guide to choosing the right CMP in 2026.](https://www.flowconsent.com/en/comparison/osano-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/osano-vs-flowconsent)·

[TrustArc vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/trustarc-vs-flowconsent)

### [TrustArc vs FlowConsent: which CMP should you choose in 2026?](https://www.flowconsent.com/en/comparison/trustarc-vs-flowconsent)

[TrustArc or FlowConsent: pricing, IAB TCF, global coverage, setup and hosting compared. Which CMP fits your company in 2026, from SME to multinational?](https://www.flowconsent.com/en/comparison/trustarc-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/trustarc-vs-flowconsent)·

[Ketch vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/ketch-vs-flowconsent)

### [Ketch vs FlowConsent: which CMP should you choose in 2026?](https://www.flowconsent.com/en/comparison/ketch-vs-flowconsent)

[Ketch or FlowConsent: verified pricing, features, IAB TCF, hosting and setup time compared. An honest guide to choosing your GDPR cookie consent banner.](https://www.flowconsent.com/en/comparison/ketch-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/ketch-vs-flowconsent)·

[Transcend vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/transcend-vs-flowconsent)

### [Transcend vs FlowConsent: which CMP should you choose in 2026?](https://www.flowconsent.com/en/comparison/transcend-vs-flowconsent)

[Transcend or FlowConsent: pricing, features, IAB TCF, hosting and rollout compared. An honest guide to choosing the right GDPR cookie consent banner.](https://www.flowconsent.com/en/comparison/transcend-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/transcend-vs-flowconsent)·

[UniConsent vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/uniconsent-vs-flowconsent)

### [UniConsent vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/uniconsent-vs-flowconsent)

[UniConsent or FlowConsent: compare pricing, IAB TCF, mobile SDK, setup and GDPR compliance to pick the right cookie consent banner for your site in 2026.](https://www.flowconsent.com/en/comparison/uniconsent-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/uniconsent-vs-flowconsent)·

[Cookie Control vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/cookie-control-vs-flowconsent)

### [Cookie Control vs FlowConsent: which CMP to choose in 2026?](https://www.flowconsent.com/en/comparison/cookie-control-vs-flowconsent)

[Cookie Control (CIVIC) or FlowConsent: compare the v9 and Premium editions, pricing, scanning, auto-blocking and post-refusal verification to pick your CMP.](https://www.flowconsent.com/en/comparison/cookie-control-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/cookie-control-vs-flowconsent)·

[ConsentBit vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/consentbit-vs-flowconsent)

### [ConsentBit vs FlowConsent: which CMP to choose for Webflow in 2026?](https://www.flowconsent.com/en/comparison/consentbit-vs-flowconsent)

[ConsentBit or FlowConsent: pricing, Webflow and Framer integration, IAB TCF, hosting and consent records compared to help you pick your CMP in 2026.](https://www.flowconsent.com/en/comparison/consentbit-vs-flowconsent)

[Read the comparison ](https://www.flowconsent.com/en/comparison/consentbit-vs-flowconsent)·

[Consent Pro vs FlowConsent · October 2, 2026](https://www.flowconsent.com/en/comparison/consent-pro-vs-flowconsent)

### [Consent Pro vs FlowConsent: which CMP should you choose for Webflow in 2026?](https://www.flowconsent.com/en/comparison/consent-pro-vs-flowconsent)

[Consent Pro (Finsweet) or FlowConsent for your Webflow site: verified pricing, lifetime license, features and setup compared. An honest 2026 comparison.](https://www.flowconsent.com/en/comparison/consent-pro-vs-flowconsent)

[Read the comparison](https://www.flowconsent.com/en/comparison/consent-pro-vs-flowconsent)

[See all comparisons](https://www.flowconsent.com/en/comparison)

## Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

[Create my banner](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=general) · [Scan my site](https://www.flowconsent.com/en/scan)
