> Guides, comparisons and explainers on cookie consent, GDPR and Google Consent Mode, to make your site compliant without losing your data. > > Canonical: https://www.flowconsent.com/en/blog Blog # Cookie consent, clearly explained. Regulation, platform guides, marketing tools: everything you need to stay compliant without losing your data. [Best practices · 11 October 2026](https://www.flowconsent.com/en/blog/what-is-a-session-cookie) ## [What is a session cookie? Definition, examples and consent rules](https://www.flowconsent.com/en/blog/what-is-a-session-cookie) [What a session cookie is, how it works, how it differs from a persistent cookie, real examples, and when it needs consent under EU rules.](https://www.flowconsent.com/en/blog/what-is-a-session-cookie) [Read the article ](https://www.flowconsent.com/en/blog/what-is-a-session-cookie)· [Regulation · 10 October 2026](https://www.flowconsent.com/en/blog/cookie-banner-text-templates) ## [Cookie banner text: copy-ready templates for GDPR, UK and US sites](https://www.flowconsent.com/en/blog/cookie-banner-text-templates) [What a cookie banner text must say, with copy-ready templates by site type, button labels, category descriptions and the CCPA variant.](https://www.flowconsent.com/en/blog/cookie-banner-text-templates) [Read the article ](https://www.flowconsent.com/en/blog/cookie-banner-text-templates)· [Best practices · 9 October 2026](https://www.flowconsent.com/en/blog/what-is-consent-management-platform-cmp) ## [What is a consent management platform (CMP)? Definition and how it works](https://www.flowconsent.com/en/blog/what-is-consent-management-platform-cmp) [A consent management platform (CMP) asks visitors for permission before cookies run, enforces their choice and keeps proof of it. Here is what a CMP does, why the law requires one, and how it works.](https://www.flowconsent.com/en/blog/what-is-consent-management-platform-cmp) [Read the article ](https://www.flowconsent.com/en/blog/what-is-consent-management-platform-cmp)· [Best practices · 15 July 2026](https://www.flowconsent.com/en/blog/gdpr-cookie-banner-examples-best-practices) ## [GDPR cookie banner examples: best practices and templates](https://www.flowconsent.com/en/blog/gdpr-cookie-banner-examples-best-practices) [Compliant and non-compliant cookie banners analysed, with the layouts that work, the dark patterns regulators sanction, text templates and a full checklist.](https://www.flowconsent.com/en/blog/gdpr-cookie-banner-examples-best-practices) [Read the article ](https://www.flowconsent.com/en/blog/gdpr-cookie-banner-examples-best-practices)· [Platform guides · 13 July 2026](https://www.flowconsent.com/en/blog/nextjs-cookies-gdpr-compliance-guide) ## [Next.js cookie consent and GDPR: the complete compliance guide](https://www.flowconsent.com/en/blog/nextjs-cookies-gdpr-compliance-guide) [How to collect valid cookie consent in a Next.js app, from App Router installation and SPA navigation to Google Consent Mode v2 and server-side consent checks.](https://www.flowconsent.com/en/blog/nextjs-cookies-gdpr-compliance-guide) [Read the article ](https://www.flowconsent.com/en/blog/nextjs-cookies-gdpr-compliance-guide)· [Regulation · 7 July 2026](https://www.flowconsent.com/en/blog/cookie-retention-duration-gdpr-13-months) ## [Cookie retention under GDPR: the 13-month rule explained](https://www.flowconsent.com/en/blog/cookie-retention-duration-gdpr-13-months) [Cookie lifetime, consent validity and data retention are three different clocks. Here is how long each can last under GDPR and the CNIL rules, and how to configure them.](https://www.flowconsent.com/en/blog/cookie-retention-duration-gdpr-13-months) [Read the article ](https://www.flowconsent.com/en/blog/cookie-retention-duration-gdpr-13-months)· [Marketing tools · 5 July 2026](https://www.flowconsent.com/en/blog/cookieless-analytics-complete-guide) ## [Cookieless analytics and tracking: a complete guide to measuring without consent](https://www.flowconsent.com/en/blog/cookieless-analytics-complete-guide) [How to measure traffic and conversions without consent-required cookies: the exemption, cookieless tools, alternative techniques and their real limits.](https://www.flowconsent.com/en/blog/cookieless-analytics-complete-guide) [Read the article ](https://www.flowconsent.com/en/blog/cookieless-analytics-complete-guide)· [Marketing tools · 3 July 2026](https://www.flowconsent.com/en/blog/microsoft-uet-consent-mode-guide) ## [Microsoft UET Consent Mode: the complete guide for Microsoft Advertising](https://www.flowconsent.com/en/blog/microsoft-uet-consent-mode-guide) [Microsoft Advertising now requires a consent signal on the UET tag for visitors from the EEA, the UK and Switzerland. Here is how UET Consent Mode works, how it differs from Google Consent Mode v2 and how to set it up and test it.](https://www.flowconsent.com/en/blog/microsoft-uet-consent-mode-guide) [Read the article ](https://www.flowconsent.com/en/blog/microsoft-uet-consent-mode-guide)· [Marketing tools · 1 July 2026](https://www.flowconsent.com/en/blog/ga-cookie-gid-gat-explained-gdpr) ## [The \_ga, \_gid and \_gat cookies explained: purpose, lifetime and GDPR consent](https://www.flowconsent.com/en/blog/ga-cookie-gid-gat-explained-gdpr) [What the Google Analytics cookies \_ga, \_ga\_\, \_gid and \_gat actually do, how long they last, why they need consent in the EU and how Consent Mode v2 changes their behaviour.](https://www.flowconsent.com/en/blog/ga-cookie-gid-gat-explained-gdpr) [Read the article ](https://www.flowconsent.com/en/blog/ga-cookie-gid-gat-explained-gdpr)· [Marketing tools · 29 June 2026](https://www.flowconsent.com/en/blog/fbp-fbc-cookies-meta-explained) ## [The \_fbp cookie (and \_fbc) explained: what it is, lifetime and GDPR consent](https://www.flowconsent.com/en/blog/fbp-fbc-cookies-meta-explained) [What the Meta cookies \_fbp and \_fbc contain, how long they last, how they feed the Conversions API and why they must stay blocked until your visitors consent.](https://www.flowconsent.com/en/blog/fbp-fbc-cookies-meta-explained) [Read the article ](https://www.flowconsent.com/en/blog/fbp-fbc-cookies-meta-explained)· [Marketing tools · 27 June 2026](https://www.flowconsent.com/en/blog/amazon-consent-signal-acs-amazon-ads-guide) ## [Amazon Consent Signal (ACS): the guide for Amazon Ads in Europe](https://www.flowconsent.com/en/blog/amazon-consent-signal-acs-amazon-ads-guide) [What the Amazon Consent Signal is, who must send it to Amazon Ads, how it relates to IAB TCF, and how to pass amzn\_ad\_storage and amzn\_user\_data from your consent banner.](https://www.flowconsent.com/en/blog/amazon-consent-signal-acs-amazon-ads-guide) [Read the article ](https://www.flowconsent.com/en/blog/amazon-consent-signal-acs-amazon-ads-guide)· [Platform guides · 25 June 2026](https://www.flowconsent.com/en/blog/squarespace-google-consent-mode-v2-setup) ## [Squarespace and Google Consent Mode v2: setup guide](https://www.flowconsent.com/en/blog/squarespace-google-consent-mode-v2-setup) [Squarespace's built-in banner only covers part of Google Consent Mode v2. This guide explains what it handles, when you need a CMP, and how to set up and verify GA4 and Google Ads tags step by step.](https://www.flowconsent.com/en/blog/squarespace-google-consent-mode-v2-setup) [Read the article](https://www.flowconsent.com/en/blog/squarespace-google-consent-mode-v2-setup) ## Make your site compliant today. Free up to 25,000 sessions a month. No credit card, no commitment. [Create my banner](https://app.flowconsent.com/auth/sign-up?utm_source=flowconsent.com\&utm_medium=referral\&utm_campaign=general) · [Scan my site](https://www.flowconsent.com/en/scan)