Brainlead
Brainlead ist eine italienische Marketing-Automation-Plattform, mit der Unternehmen Leads aus ihren Kampagnen sammeln, das Verhalten der Kontakte verfolgen und automatisierte Nurturing-Kampagnen bis zum Kauf steuern. Auf Websites kann sie Formulareingaben erfassen und Besucher verfolgen, was in der Regel eine vorherige Einwilligung erfordert.
Brainlead und die DSGVO
Brainlead ist als „Marketing“ eingestuft. Auf einer Website für Besucher aus der EU darf der Dienst erst nach deren Einwilligung laden und muss in Ihrer Cookie-Richtlinie aufgeführt sein.
Was Brainlead setzt und kontaktiert
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