Blueshift
Blueshift ist eine Plattform für Kundendaten und kanalübergreifendes Marketing, mit der Marken E-Mails, SMS, Push-Nachrichten und Website-Inhalte personalisieren. Ihr Tracking-Skript erfasst das Verhalten der Besucher, etwa Seitenaufrufe und Produktinteraktionen, um Kundenprofile zu erstellen und Kampagnen auszulösen, wofür eine Einwilligung nötig ist.
Blueshift und die DSGVO
Blueshift ist als „Marketing“ eingestuft. Auf einer Website für Besucher aus der EU darf der Dienst erst nach deren Einwilligung laden und muss in Ihrer Cookie-Richtlinie aufgeführt sein.
Was Blueshift setzt und kontaktiert
Die Cookies von Blueshift sind im Katalog noch nicht dokumentiert. Um zu sehen, was auf Ihrer Website tatsächlich gesetzt wird, starten Sie einen kostenlosen Scan.
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